VP, Brand Strategy & AI-Driven Growth

Prose; New York (NY); Hybrid; USD 250,000 - 275,000; Full time

Benefits offered by this job

Competitive PTO

Competitive compensation package

Company sponsored health care plan (医療

401k + matching

FSA and commuter benefits

Snacks and lunches

Job summary

Prose is seeking a VP, Brand to drive brand strategy, voice, and awareness with the customer at the center. You will lead a team of four, manage budgets, and measure brand health, partnering with Growth and Product to connect the brand to the end-to-end customer journey.

You will shape positioning and narrative, oversee campaigns and influencer programs, and guide AI-driven discovery as a brand channel. This hybrid role is based in New York’s Williamsburg office.

Qualifications

• 10+ years in brand, communications, or marketing, including senior leadership of brand strategy at a consumer brand.
• Proven track record building holistic brand awareness across earned, social, community, and partnerships.
• Experience owning a brand budget and measuring brand health and ROI.
• Experience leading PR, communications, and crisis management.
• Experience with influencer/creator advocacy and community programs.

Responsibilities

• Brand strategy & narrative development across earned media, community, and campaigns.
• Increase holistic brand awareness across channels.
• Shape messaging using voice-of-customer insights.
• Lead 360° campaigns with Creative, Growth, and Product teams.
• Oversee marketing activation and content across seasons.

Skills

Brand strategy

Leadership

Integrated campaigns

Customer insight

Budget management

PR & crisis

Influencer programs

AI/GEO/AEO

Tools

CreatorIQ

Nectar Social

Dash Hudson

ShopMy

Qualtrics

Job description

Prose is seeking a VP, Brand to drive brand strategy, voice, and awareness with the customer at the center. You will lead a team of four, manage budgets, and measure brand health, partnering with Growth and Product to connect the brand to the end-to-end customer journey.

You will shape positioning and narrative, oversee campaigns and influencer programs, and guide AI-driven discovery as a brand channel. This hybrid role is based in New York’s Williamsburg office.