VP, Social Strategy — Cultural Insights Leader

Edelman; New York (NY); On-site; USD 105,000 - 175,000; Full time

Benefits offered by this job

Medical and dental insurance

401K

Life insurance

Disability insurance

Paid time off

Travel assistance

Wellness programming

Job summary

Edelman seeks a Vice President, Social Strategy to guide social campaigns for top brands, translating cultural insights into strategic briefs. You’ll work with clients, creatives and cross-functional teams to shape online narratives and measure impact.

The role requires 8+ years in social/digital advertising, strong writing and presentation skills, and comfort presenting to stakeholders. A passion for data-driven thinking and culture is valued.

Qualifications

• At least 8 years of experience working in social media or digital advertising as a strategist.
• Bachelor’s Degree in marketing, communications, or a related field or equivalent work experience.
• Experience in a digital, social, integrated marketing or communications agency.
• Understanding best practices across social channels is a plus.

Responsibilities

• Articulates insights gleaned from social and conversational trends and organizes information into strategic recommendations.
• Stay current on audiences, cultural trends, social media behaviors, and platform best practices.
• Work directly with clients, gaining their trust and inspiring them to take the right risks for digital leadership and market impact.
• Collaborate with cross-functional project teams to motivate, create, and implement short and long-term online marketing strategies.

Skills

Strong writing

Presentation skills

Data analytics

Digital advertising strategy

Strategic thinking

Education

Bachelor’s Degree in marketing, communications, or a related field

Job description

Edelman seeks a Vice President, Social Strategy to guide social campaigns for top brands, translating cultural insights into strategic briefs. You’ll work with clients, creatives and cross-functional teams to shape online narratives and measure impact.

The role requires 8+ years in social/digital advertising, strong writing and presentation skills, and comfort presenting to stakeholders. A passion for data-driven thinking and culture is valued.