VP, Healthcare Social & Influencer Strategy

Ogilvy Health; New York (NY); On-site; USD 100,000 - 230,000; Full time

Job summary

Ogilvy Health in New York seeks a VP, Influence & Social Strategy to lead integrated social media and influencer programs for top pharmaceutical and medical device clients. You will set strategic direction for branded and unbranded campaigns, oversee owned channels and influencer partnerships, and ensure compliance with FDA/FTC guidelines.

You'll drive cross-functional collaboration across PR, analytics, creative, and paid media teams, mentor senior staff, and shape innovative social strategies

Qualifications

• 8+ years of progressively responsible healthcare client leadership, ideally in a top PR or advertising agency or in-house marketing.
• Proven track record in branded and unbranded pharmaceutical social programs.
• Deep knowledge of FDA and FTC regulations governing social media and influencer marketing.

Responsibilities

• Lead executive strategy and integration between social media, brand strategy, and engagement planning for top clients.
• Cultivate senior client relationships and provide strategic counsel to drive measurable outcomes.
• Oversee end-to-end campaign development, budgeting, timing, and performance analytics at scale.
• Champion influencer programs, secure top-tier partners, negotiate contracts, and craft compelling briefs.
• Define data-driven content strategies for product and corporate channels with strong community management and listening.
• Oversee creative content development with briefings to creative teams ensuring brand alignment.
• Coordinate cross-functional work with PR, analytics, creative, paid media and external partners.
• Maintain regulatory foresight to ensure FDA/FTC compliance across social initiatives.

Skills

Executive leadership

Influencer marketing

Omnichannel

Regulatory knowledge

Healthcare marketing

Analytics

Cross-functional collaboration

Job description

Ogilvy Health in New York seeks a VP, Influence & Social Strategy to lead integrated social media and influencer programs for top pharmaceutical and medical device clients. You will set strategic direction for branded and unbranded campaigns, oversee owned channels and influencer partnerships, and ensure compliance with FDA/FTC guidelines.

You'll drive cross-functional collaboration across PR, analytics, creative, and paid media teams, mentor senior staff, and shape innovative social strategies