VP, Social Creative Leader: Culture-Driven Content

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 129,485 - 207,324; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in the United States is seeking a Vice President Director, Social Creative to scale a dynamic team of content creators and social-first talent, turning insights into meaningful ideas across platforms. You will lead culturally literate storytelling, partner with strategy, media and data teams, and push brands to show up with purpose while staying ahead of platform trends and creator culture.

This leadership role requires a track record of creating bold social campaigns, mentoring

Qualifications

• Four-year degree and 5-7 years of experience as a creative director, with specific expertise in social media creative.
• Experience scaling teams of creatives with hybrid expertise from art directors, copywriters, editors to makers and creators.
• Pet lover with experience working with animals.
• Clear POV on what makes for standout creative in the social feed that you could confidently share with Fortune 500 CMOs.
• You’re excited and inspired by the world of social media - the first to share among colleagues and friends the latest trends, effects, tracks, etc. on TikTok.
• You’re obsessed with internet culture, the latest memes and trends, online subcultures and communities.
• You’re a storyteller who can create captivating insights that range from educational to aspirational and everything in between.
• Have a skillset for and are interested in content creation on social. You have a hands-on, get it done, make cool sh*t mentality.
• You have vast experience working with creators and influencers.
• Collaborative and a team player.
• You have a social-centric portfolio.

Responsibilities

• Develop social-first creative work that earns attention, drives conversation, and delivers measurable business impact.
• Partner with a robust social strategy and intelligence team to turn cultural signals, audience data, and trend velocity into breakthrough creative.
• Lead culturally literate storytelling rooted in subcommunities, comment sections, and creator culture.
• Push brands to show up with purpose, not just presence.
• Stay ahead of algorithm shifts, platform updates, and emerging creator behaviors.
• Challenge traditional campaign models - thinking in moments, series, drops, and community-driven formats.
• Manage, mentor, and help grow a content creation and social-first creative team.
• Lead teams’ conceptual and strategic thinking across multiple platforms.
• Build relationships with agency capabilities including strategy, media, data and analytics and tech.
• Appreciate and advocate for craft across capabilities, including production and tech.
• Build trust with clients, understanding their business to find opportunities.
• Recruit and retain creative talent, building a team with a breadth and depth of relevant skills.
• Work with HR and Creative Operations to manage direct reports’ daily workload and career development.
• Help drive our creative culture both inside and outside of the agency.

Skills

Social media creative

Team leadership

Content creation

Portfolio development

Influencer collaboration

Pet lover

Creator partnerships

Education

Bachelor's degree

Job description

Publicis Groupe in the United States is seeking a Vice President Director, Social Creative to scale a dynamic team of content creators and social-first talent, turning insights into meaningful ideas across platforms. You will lead culturally literate storytelling, partner with strategy, media and data teams, and push brands to show up with purpose while staying ahead of platform trends and creator culture.

This leadership role requires a track record of creating bold social campaigns, mentoring