VP, Integrated Creator Strategy & Growth

Publicis Media; New York (NY); On-site; USD 170,000 - 200,000; Full time

Benefits offered by this job

Medical coverage

401K

Parental leave

Tuition reimbursement

Job summary

Publicis Groupe is seeking a Vice President, Integrated Strategy to lead end-to-end creator strategies for luxe brands. You’ll guide paid creator and advocacy programs, align brand, creator, creative, and data teams, and partner with senior leaders to deliver measurable business impact.

The role requires 10–14 years in influencer/creator marketing, strong leadership, and a proven ability to drive cross-functional collaboration across creative, data, and media teams.

Qualifications

• 10–14 years in influencer/creator and social media marketing; omnichannel digital strategy, luxury/prestige, and/or beauty experience preferred
• 5–7+ years directly managing and developing a team (preferably in a matrix-like environment with solid and dotted lines)
• Demonstrated history of building and sustaining exceptional client relationships — a must-have, not a nice-to-have
• Deep fluency in creator ecosystems, platforms (TikTok, Meta, YouTube), and emerging trends
• Track record translating brand objectives into high-performing integrated creator programs
• Strong cross-functional experience across creative, data, media, and brand teams
• A start-up mindset — you thrive at moving fast without sacrificing rigor, take the initiative, and treat in-the-moment problem-solving as part of the job
• Fluency with tools across creator marketing (Captiv8, Traackr), social listening (Talkwalker), and analytics (Power BI, Tableau, Comscore/Shareablee, Demographics Pro)

Responsibilities

• Own end-to-end integrated creator strategy, translating brand priorities into programs that drive awareness, engagement, conversion, and share of influence
• Define creator mix, platform strategy, and “breakthrough” content direction grounded in audience insights, market analysis, and brand/campaign objectives
• Maintain a strong POV on the creator and cultural landscape — spotting emerging talent, whitespace, and trends ahead of the market
• Drive creator selection based on qualitative (influence/engagement, credibility, and audience alignment) and quantitative (reach) metrics
• Ensure creator programs are fuly integrated with the broader marketing ecosystem (paid media, PR/earned, events, affiliate)
• Lead and mentor a team of strategists, setting the strategic bar and elevating overall
• Build a culture of precision, accountability, and continuous improvement
• Lean into chalenges and hard conversations when needed — using them to make the team stronger, sharper, and more impactful
• Coach team members to turn insights into sharp, actionable strategic deliverables
• Mentor and develop Integrated Strategists into strategic owners, not just executors — helping to refine their judgment, client management, and POVs alongside their output
• Act as the connective tissue across Creator, Creative, Data, and Project Management, keeping teams aligned and execution seamless
• Serve as primary point of contact for multiple Brands/Clients, owning relationship management and strategic direction
• Deliver proactive, white-glove client leadership and colaboration that anticipates needs and builds long-term trust
• Confidently own and secure strategic buy-in with senior stakeholders
• Translate reporting into clear insight and recommendations tied to business KPIs and share-of-influence movement
• Optimize strategy as needed and bring forward-looking, data-informed POVs to evolve performance
• Ensure creator programs are strategicaly sound, measurable, and executed with precision — maintaining financial and operational discipline alongside strategic ambition

Skills

Influencer marketing

Team leadership

Client management

Strategic thinking

Cross-functional

Data-driven

Tools

Captiv8

Traackr

Power BI

Tableau

Comscore/Shareablee

Job description

Publicis Groupe is seeking a Vice President, Integrated Strategy to lead end-to-end creator strategies for luxe brands. You’ll guide paid creator and advocacy programs, align brand, creator, creative, and data teams, and partner with senior leaders to deliver measurable business impact.

The role requires 10–14 years in influencer/creator marketing, strong leadership, and a proven ability to drive cross-functional collaboration across creative, data, and media teams.