VP Segment Marketing: Customer-Centric Growth Leader

Testing Site - JPMC; Columbus (OH); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Testing Site - JPMC seeks a Vice President Segment Marketing Manager in Consumer Bank to translate customer insights into winning positioning, product launches, and test-and-learn agendas that improve experience and hit OKRs.

You will own the end-to-end journey, define segment strategy and messaging, lead go-to-market for new products, coordinate channel plans, and partner across teams to drive measurable business results.

Qualifications

• 7+ years of marketing experience with strategy focus.
• Ability to influence executive stakeholders and present results.
• Strong collaboration and cross-functional leadership.
• Curiosity and willingness to take calculated risks.
• Data-driven with demonstrated impact on business outcomes.

Responsibilities

• Own the end-to-end customer journey and KPI alignment with OKRs.
• Define segment strategy, target definitions, and messaging architecture.
• Translate insights into opportunities and influence roadmaps.
• Lead go-to-market for new products and features with positioning and launches.
• Orchestrate channel strategies across owned, paid, and earned channels.
• Drive cross-functional teams delivering marketing across the customer journey.

Skills

Storytelling

Marketing strategy

Data driven

Analytical

Big-picture thinking

Collaboration

Relationship building

Curious

Education

Bachelors in Marketing/Advertising/Communications/Business

Job description

Testing Site - JPMC seeks a Vice President Segment Marketing Manager in Consumer Bank to translate customer insights into winning positioning, product launches, and test-and-learn agendas that improve experience and hit OKRs.

You will own the end-to-end journey, define segment strategy and messaging, lead go-to-market for new products, coordinate channel plans, and partner across teams to drive measurable business results.