VP, Branch Segmentation Marketing Strategy

Testing Site - JPMC; Columbus (OH); On-site; USD 150,000 - 210,000; Full time

Job summary

Testing Site - JPMC seeks a senior marketing strategist to lead customer experiences targeted to branch segments across a 5k branch network. The VP of Branch Segmentation Marketing Strategy will identify insights to develop innovative strategies and optimize existing marketing while partnering with Real Estate, Brand, Insights, and executive leadership.

Key duties include delivering high-impact campaigns by segment, collaborating with internal and external partners, and creating learning agendas

Qualifications

• 4-year degree in Marketing, Retail or Business Management.
• 6+ years in a Marketing Strategy role focusing on customer insights.

Responsibilities

• Develop deep understanding of branch segments and insights to drive priorities.
• Create strategies for high-impact marketing by segment.
• Collaborate with partners to deliver holistic program plans within budget and timelines.
• Build relationships with lines of business to apply segment insights.
• Lead learning agenda to measure success and identify opportunities.

Skills

Marketing strategy

Customer insights

Stakeholder management

Executive presentation

AI in marketing

Education

Bachelor's degree in Marketing

MBA preferred

Tools

Excel

PowerPoint

CRM systems

Job description

Testing Site - JPMC seeks a senior marketing strategist to lead customer experiences targeted to branch segments across a 5k branch network. The VP of Branch Segmentation Marketing Strategy will identify insights to develop innovative strategies and optimize existing marketing while partnering with Real Estate, Brand, Insights, and executive leadership.

Key duties include delivering high-impact campaigns by segment, collaborating with internal and external partners, and creating learning agendas