VP Product: AdTech & CDP Leader for Private Banking

Testing Site - JPMC; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Testing Site - JPMC in New York, NY seeks a Vice President Product Manager for Global Private Bank to lead AdTech and CDP initiatives, shaping product vision and roadmaps to enable seamless digital marketing and personalized client experiences.

You will drive discovery, backlog management, and KPI tracking while partnering with marketing, data, engineering, and vendors to deliver integrated solutions that maximize campaign performance and client engagement.

Qualifications

• 5+ years in product management or a related field.
• Strong knowledge of the product development lifecycle, design, and data analytics.
• Proven ability to lead product life cycle activities including discovery, ideation, and value management.
• Bachelor's degree in marketing, business, CS, or related field.
• Proven track record delivering AdTech and/or CDP products and managing MarTech solutions.
• Strong understanding of B2C financial services sales processes, customer journey mapping, and lead generation strategies.
• Proficiency in data analysis and turning data into actionable insights.
• Knowledge of digital advertising ecosystems, data management, and personalization strategies.
• Excellent analytical, problem-solving, and project management skills.
• Effective communicator with ability to influence and collaborate across teams.
• Experience with agile methodologies and product management tools.

Responsibilities

• Develops a product strategy and product vision that delivers value to customers.
• Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap.
• Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition.
• Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability.
• Collaborate and develop relationships with marketing, data, engineering, and external vendor teams to deliver integrated solutions that enhance campaign performance and client engagement, establishing and communicating clear delivery timelines and KPIs.
• Educate partners on Customer Data Platform utilization and align to robust engagement platform strategies.
• Articulate audience creation through Customer Data Platform for first- and third-party data, including lookalike audience activation.
• Understand data structures and audience attribution for deeper personalization.
• Act as a subject matter expert on developing rule engines for engagements across multiple digital channels.
• Drive the maturity of engagement strategies and understand customer behaviors and how interactions influence channel activation.
• Ensure data integrity, privacy, and compliance across all ad tech and Customer Data Platform initiatives.

Skills

Product management

Lifecycle management

Data analytics

Agile

Cross-functional collaboration

Education

Bachelor's degree

Tools

Adobe CDP

Segment

Salesforce

Twilio

Job description

Testing Site - JPMC in New York, NY seeks a Vice President Product Manager for Global Private Bank to lead AdTech and CDP initiatives, shaping product vision and roadmaps to enable seamless digital marketing and personalized client experiences.

You will drive discovery, backlog management, and KPI tracking while partnering with marketing, data, engineering, and vendors to deliver integrated solutions that maximize campaign performance and client engagement.