VP of Growth Marketing Strategy

Testing Site - JPMC; Ohio; On-site; USD 140,000 - 190,000; Full time

Job summary

Testing Site - JPMC is seeking a Vice President, Marketing Strategy Lead on the Tenured Engagement Team to drive awareness, adoption, and repeat usage of our Business Banking payables and receivables products. You will own the post-onboarding engagement strategy across email, owned social, and other channels to grow revenue and retention.

You will plan go-to-market strategies, define positioning and messaging, and partner with Product, Analytics, Legal, and marketing to orchestrate campaigns

Qualifications

• 4 year degree in Business Mgmt or Marketing.
• 5+ years of marketing experience with strategy and innovation.
• Strong knowledge in marketing management and omni-channel delivery.
• Able to navigate ambiguity and pivot priorities.
• Data-driven with creative thinking and problem solving.

Responsibilities

• Proactively identify opportunities to improve customer satisfaction, NPS, and retention.
• Articulate strategies to achieve OKRs and marketing KPIs.
• Collaborate with internal teams to formulate new ideas and deliver campaigns.
• Work with product, servicing, analytics and channel partners to launch campaigns flawlessly.
• Manage multi-channel execution from concept development to delivery with cross-functional coordination.
• Lead internal and external agency briefings and ensure tight governance.
• Support reporting and present senior management updates.

Skills

Marketing strategy

Multi-channel marketing

Cross-functional collaboration

A/B testing

Analytics and reporting

Partnership building

Education

Bachelor's degree in Business or Marketing

Job description

Testing Site - JPMC is seeking a Vice President, Marketing Strategy Lead on the Tenured Engagement Team to drive awareness, adoption, and repeat usage of our Business Banking payables and receivables products. You will own the post-onboarding engagement strategy across email, owned social, and other channels to grow revenue and retention.

You will plan go-to-market strategies, define positioning and messaging, and partner with Product, Analytics, Legal, and marketing to orchestrate campaigns