VP, Channel Strategy & Optimization Innovator

Testing Site - JPMC; New York (NY); On-site; USD 140,000 - 200,000; Full time

Job summary

Testing Site - JPMC is seeking a Channel Strategy and Optimization Innovation Lead to drive growth in Consumer & Community Banking Marketing. You will develop analytical frameworks, pilot innovative strategies, and scale vendor solutions across Chase digital channels.

In this role, you will partner with LOB and central teams to identify opportunities, present strategic recommendations to leadership, and mentor junior staff while maintaining a focus on ROI and customer experience.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years of marketing or equivalent experience with demonstrated expertise in digital marketing, marketing innovation, data analysis, and strategic planning.
• Executive-level written and verbal communication skills to convey complex ideas to diverse audiences.

Responsibilities

• Lead the innovation agenda for performance marketing by identifying, evaluating, and championing new opportunities, technologies, and approaches.
• Design, launch, and manage strategic pilots and test-and-learn programs across owned digital marketing channels (e.g., Chase.com, Chase Mobile, email).
• Collaborate with marketing teams to design and execute optimization initiatives that address critical business questions and unlock new growth opportunities.
• Build compelling business cases for new investments, articulating the potential impact on channel performance and ROI.
• Oversee the analysis of experimental data, delivering actionable insights to enhance customer acquisition and engagement strategies.
• Present findings and strategic recommendations to senior leadership and stakeholders to influence marketing decisions.
• Monitor industry trends, competitor activities, evolving consumer behaviors, and emerging technologies to inform strategy.
• Foster a culture of innovation, agility, and continuous improvement within the team.
• Mentor and develop junior team members, promoting growth and knowledge sharing.

Skills

Executive communication

Strategic planning

Data analysis

Digital marketing

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Analytics

Tableau

SQL

Job description

Testing Site - JPMC is seeking a Channel Strategy and Optimization Innovation Lead to drive growth in Consumer & Community Banking Marketing. You will develop analytical frameworks, pilot innovative strategies, and scale vendor solutions across Chase digital channels.

In this role, you will partner with LOB and central teams to identify opportunities, present strategic recommendations to leadership, and mentor junior staff while maintaining a focus on ROI and customer experience.