VP, Sales - Omni Solutions (Consumer Panel)
Nielsen Consumer LLC
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Benefits offered by this job
Job summary
NIQ is seeking a VP of Sales - Omni Solutions (Consumer Panel) to lead revenue growth across the US market, focusing on SaaS-based consumer panel solutions, DaaS, data matching, and panel-based insights within FMCG and Retail sectors.
You will build and lead a high-performing sales team, shape go-to-market strategy, and partner with product, consulting, and client success to deliver complex, consultative solutions while driving client expansion and strong market position.
Qualifications
- 10+ years in consultative sales with data/analytics or insights
- 5+ years leading quota-carrying sales teams
- 5+ years market research experience from consumer data
- Experience selling into FMCG, Retail or related verticals
- Strong understanding of consumer data, panel data, or syndicated research solutions
Responsibilities
- Lead, coach, and develop a team of quota-carrying sellers focused on Omni solutions
- Own and deliver against team revenue targets including new business and expansion
- Forecast revenue performance with precision and provide monthly objectives
- Guide proposals and narratives aligning NIQ solutions to client challenges
Skills
Job description
The VP of Omi Solutions is a senior sales leadership role responsible for driving revenue growth, client expansion, and team performance across NielsenIQ's Omni portfolio, including Consumer Panel and integrated analytics solutions. This role will lead commercial efforts in the US market that focus on the following data and research products: SaaS based consumer panel solutions, DaaS based consumer panel solutions, clean room data matching between 1st and 3rd party entities, media audiences, panel based-surveys and panel-based segmentations.
This leader will build, develop, and lead a high-performing team of sellers, partnering closely with product, consulting, and client success teams to deliver complex, consultative solutions to clients-primarily within FMCG and Retail enterprise verticals.
You will play a critical role in shaping go-to-market strategy, coaching sellers on consultative sales execution, and elevating how NIQ positions its Omni capabilities in the market.
The VP of Omi Solutions is a senior sales leadership role responsible for driving revenue growth, client expansion, and team performance across NielsenIQ's Omni portfolio, including Consumer Panel and integrated analytics solutions. This role will lead commercial efforts in the US market that focus on the following data and research products: SaaS based consumer panel solutions, DaaS based consumer panel solutions, clean room data matching between 1st and 3rd party entities, media audiences, panel based-surveys and panel-based segmentations.
This leader will build, develop, and lead a high-performing team of sellers, partnering closely with product, consulting, and client success teams to deliver complex, consultative solutions to clients-primarily within FMCG and Retail enterprise verticals.
You will play a critical role in shaping go-to-market strategy, coaching sellers on consultative sales execution, and elevating how NIQ positions its Omni capabilities in the market.
- Lead, coach, and develop a team of quota-carrying sellers focused on Omni solutions
- Establish clear performance expectations, KPIs, and accountability metrics to drive revenue outcomes
- Partner with HR and leadership to recruit, onboard, and retain top sales talent
- Provide ongoing coaching in complex deal strategy, executive engagement, and value-based selling
- Own and deliver against team revenue targets, including new business and expansion opportunities
- Forecast annual and quarterly revenue performance within 2% of actuals and provide accurate forecasting for monthly objectives.
- Drive pipeline generation and ensure disciplined sales execution across all stages of the sales cycle
- Partner with the Account Development teams to create meaningful sales plays that drive top line revenue performance.
- Engage directly with senior client stakeholders (C-suite, strategy, insights, and investment teams)
- Guide teams in developing customized proposals and narratives that align NIQ solutions to client business challenges
- Support complex negotiations, pricing strategy, and commercial structuring
- Create a commercial culture that focuses on client-centric outcomes while leveraging deep product expertise to showcase differentiated value.
- 10+ years of experience in consultative sales, with a strong preference for data, analytics, or insights solutions
- 5+ years of people leadership experience, managing and developing quota-carrying sales teams
- 5+ years of market research experience, specifically from consumer sourced data
- Experience selling into FMCG, Retail, or related verticals
- Strong understanding of consumer data, panel data, or syndicated research solutions preferred
- Proven track record of exceeding revenue targets and developing high-performing teams
- Exceptional executive presence with ability to influence senior stakeholders
- Experience navigating complex sales cycles, including customized solutions and pricing structures
- Ability to thrive in a fast-paced, evolving, and highly collaborative environment
- Travel required (~20-30%) based on client and team needs
- Competitive compensation package including base salary + performance-based incentives
- This role has a market-competitive salary with an anticipated base compensation of the following range: $141,500.00 - $160,000.00 USD.
- Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including resume screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ's AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the‑art platforms-NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
For more information, visit NIQ.com
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion.
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