VP Sales, Enterprise API Sales

uphold; New York (NY); Hybrid; USD 153,000 - 207,000; Full time

Benefits offered by this job

Innovation & Impact

Competitive salary & bonuses

Strong culture

Global collaboration

Development opportunities

Work-from-home options

Inclusive environment

Job summary

Uphold seeks a seasoned Enterprise API Sales leader to guide a high-performing B2B sales team. You will shape enterprise strategy, close large deals, and align product roadmaps with client needs across banks, fintechs, and large platforms.

The role emphasizes building C-level relationships, coaching directors, and driving revenue growth through strategic partnerships, with travel up to 30% and a focus on outcomes and collaboration.

Qualifications

• Bachelor’s degree in Business, Finance, or related field; MBA preferred.
• 8+ years of enterprise B2B sales in fintech/payments/digital assets with leadership experience.
• Proficient in CRM systems and API-based solution selling (Pipedrive, Salesforce, LinkedIn Navigator).
• Strong communication and organizational skills.
• Ability to work under pressure and meet deadlines.
• Team-oriented and collaborative.

Responsibilities

• Execute enterprise sales strategy for Uphold’s API platform with GTM plans.
• Develop and coach Sales Directors toward high performance.
• Identify high-impact enterprise opportunities for API adoption.
• Build relationships with VP/C-level decision-makers at target accounts.
• Collaborate with Product and Engineering to align API roadmap with client needs.
• Close enterprise deals and support the team to hit quotas.
• Manage pipeline with reporting and forecasting for leadership.
• Represent Uphold as a thought leader at events and client engagements.
• Travel up to 30% as required.
• Other duties as assigned.

Skills

Enterprise B2B sales

CRM systems

API selling

Communication

Team leadership

Education

Bachelor’s degree in Business/Finance

MBA preferred

Tools

Pipedrive

Salesforce

LinkedIn Sales Navigator

Job description

About Uphold

Uphold is a financial technology company that believes on-chain services are the future of finance. We provide modern infrastructure for on-chain payments, banking and investments. Offering Consumer Services, Business Services and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.

Uphold integrates with over 30 trading venues, including centralized and decentralized exchanges, to deliver superior liquidity and optimal execution. Uphold never loans out customer assets and is always 100% reserved. The company pioneered radical transparency and uniquely publishes its assets and liabilities every 30 seconds on a public website (Transparency Page).

Uphold strips away the complexity to open up Web3 finance for everyone.

To learn more about Uphold, please visit https://uphold.com.

Job Summary

This role requires an understanding of digital assets and blockchain technology with a proven track record of building and leading high-performing B2B enterprise sales teams selling into banks, brokerages, large fintech platforms, payments technology companies and crypto native businesses.

This role will support in setting the strategic and commercial direction for the Enterprise API Sales vertical, working with the wider team of Sales Directors. The VP Sales, Enterprise API Sales is personally accountable for qualifying opportunities, developing tailored proposals, closing high-value enterprise deals and working cross functionally with the wider enterprise organisation to deliver meaningful value.

Essential Duties and Responsibilities

• Work directly with SVP, Platform & Enterprise Partnerships to execute the enterprise sales strategy for Uphold’s API platform including go-to-market plans across strategic customer segments.
• Support in active development of Sales Directors, and fostering a culture of focus, transparency, accountability and enterprise sales excellence.
• Identify and prioritize high-impact enterprise opportunities for API adoption based on market trends, competitive intelligence, and client needs with quarterly review of priority targets.
• Build and nurture long-term relationships with VP/C-level decision-makers at target enterprise accounts, positioning Uphold’s API platform as the solution to their digital asset, stablecoin and payment infrastructure needs.
• Work cross functionally with Product and Engineering to ensure the Enterprise API roadmap meets clients needs based on feedback and clear prioritisation.
• Drive revenue growth by closing enterprise-level deals directly and supporting the team where required, achieving or exceeding company-wide sales quotas.
• Take ownership of individual pipeline management and ensure this is kept updated allowing for clear reporting, forecasting, and to provide insights and recommendations to SVP, Platform & Enterprise Partnerships on future strategy and growth.
• Represent Uphold’s API platform as a thought leader,speaker and advocate at industry events, conferences, and client engagements, driving collaboration between our customers, partners and vendors to foster new sales and marketing opportunities.
• Other duties and responsibilities as reasonably required or assigned by the line manager.
• Occasional (up to 30% of the time) travel to business meetings required.

Required Qualifications and Skills

• Bachelor’s degree in Business, Finance, or a related field, or equivalent experience (MBA preferred).
• 8+ years of enterprise B2B sales experience within fintech, payments, digital assets, including experience leading and scaling a sales team.
• Proficient in CRM and sales performance platform use (e.g., Pipedrive/Salesforce/ LinkedIn Sales Navigator) and API-based solution selling.
• Strong communication and organizational skills.
• Strong problem-solving skills.
• Ability to work under pressure and to tight deadlines where required.
• Team-oriented, collaborative and

What We Offer

• Innovation and Impact: Contribute to pioneering projects in a dynamic and challenging environment.
• Competitive Compensation: Performance bonuses, and comprehensive benefits on top of a competitive salary.
• Strong Company Culture: Thrive in a supportive, collegiate environment with values of integrity, teamwork, accountability and excellence.
• Global Collaboration: Participate in regular updates, strategy sessions, and networking opportunities across the group.
• Development Opportunities: Access training and mentorship programs.
• Flexibility: Enjoy options to work from home, other locations, or adjust your hours.
• Inclusive Environment: Value and respect diverse perspectives.

Salary of $$180,000+ Bonus+Commission

Our Benefits

• Annual bonus program based on individual, team and company performance.
• Generous PTO, healthcare, and employee assistance programs.
• Engaging events and celebrations.
• Well-stocked office kitchen with a foodie culture.

EEOC Employer

We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.