Director, Enterprise Marketing Uphold Job listing

Financialnarrative; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Growth opportunities

Flexible work environment

Snacks & coffee

Lunch provided

Team events

Job summary

Uphold is seeking an experienced and strategic Business Marketing Director to drive the marketing plan for our Enterprise division. You will collaborate with the CEO of Enterprise to shape content, campaigns, and metrics that fuel growth and lead generation.

The role focuses on building awareness for Uphold’s platform offerings, coordinating with sales and executives to meet KPIs, and leading programs across digital, content, events, and ABM efforts.

Qualifications

• 8+ years of B2B marketing experience, preferably in fintech or crypto.
• Proven track record in driving revenue through marketing programs.
• Strong analytical thinking and data-driven decision making.
• Excellent communication and presentation skills.
• Experience collaborating with sales and executive teams.

Responsibilities

• Develop a measurable B2B marketing plan aligned with business goals.
• Lead lead generation across digital channels and ABM campaigns.
• Create content and campaigns to raise enterprise awareness and leads.
• Manage events, conferences, and analyst relations to boost brand.
• Track performance, report ROI, and optimize campaigns.

Skills

B2B Marketing

Crypto/Blockchain

Analytics

Communication

Presentation

Project Management

Strategic Planning

Leadership

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

Marketing analytics tools

Job description

A fast-growing fintech company, Uphold is pursuing a mission to accelerate access to blockchain technologies for people and companies worldwide. Founded in 2014, Uphold has millions of customers in over 150 countries and executes billions of dollars of crypto and fiat transactions a year. A bridge between old and new money systems, Uphold’s consumer offering is crypto-enabled neo-bank, allowing consumers ways to manage their daily finances with debit cards, direct deposit, high interest savings, crypto and precious metals trading, and many more features. We expose these through our APIs to businesses and institutions who can enable them to their customers for a seamless bridge between on-chain and traditional finance.

The opportunity

We are seeking an experienced and strategic Business Marketing Director to support the sales and communications efforts around our rapidly growing Enterprise business. This role will work closely with our CEO of Enterprise to create a marketing plan, approach, content and metrics.

Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking and investments. The company has recently signed top brands to its platform and is now looking to grow the awareness of its platform offering, the partners secured and generate more leads for its sales team.

The Director, Enterprise Marketing would support these efforts through communications, marketing, conferences, articles, lead generation activities. This role will work directly with the sales and executive team to deliver on the business KPIs.

Responsibilities

• Understand customer needs and help shape selling efforts with key tools (e.g. Sales Decks, Videos, One Pagers) to help shape a successful Sales Process.
• Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives.
• Drive lead generation through various marketing channels, including digital marketing, content marketing, email marketing, social, events, and account-based marketing (ABM) strategies. Develop and implement campaigns that generate quality leads and contribute to revenue growth.
• Develop & execute a lead nurture strategy, with a structured process of engaging prospects over time with personalized, value-driven touch points until they’re ready to convert
• Leverage various channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor.
• Create and lead an analyst relations program to include Uphold in key published papers and analyses.
• Lead the event planning process for conferences whereby Uphold acts as sponsor to drive branding and sales support
• Track, analyze, and report on the performance of marketing campaigns and initiatives. Use marketing analytics tools to measure key metrics, identify trends, and make data-driven decisions. Provide regular reports and insights to senior management to demonstrate the effectiveness and ROI of marketing activities.
• Define and strengthen the company's B2B brand identity.
• Understand Uphold Enterprise Competitive landscape and offer recommendations on how to best position the company

Qualifications

• 8+ years in business marketing (i.e., B2B Marketing)
• Industry experience in crypto, blockchain.
• Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth.
• Excellent analytical thinking and problem-solving abilities.
• Exceptional communication and presentation skills
• In-depth knowledge of marketing trends, best practices, and emerging technologies
• Proficiency in marketing analytics and data-driven decision-making.
• Strong project management and organizational skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Collaborative mindset and the ability to work effectively with cross-functional teams.
• Bachelor's degree in marketing, business, or a related field. A master's degree is preferred.

What we have to offer you

• An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people who keep up innovating and challenging more each day.
• An international team, in a cutting-edge field, working on the most fascinating Projects.
• Growth and career opportunities, and the chance to be proactive and creative.
• A flexible and enthusiastic work environment that offers you snacks, a lot of coffee, and other great benefits.
• Interesting events that keep you connected with the team and celebrate our success.
• Foodie culture, lunch provided for all in office employees along with an assortment of complimentary snacks and beverages.

EEOC Employer

We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us better.