VP, Publisher Growth & Strategic Partnerships

Zeta Global; Chicago (IL); On-site; USD 150,000 - 300,000; Full time

Benefits offered by this job

Unlimited PTO

Excellent medical, dental, and vision

Employee Equity and Stock Purchase

Employee Discounts, Virtual Wellness,+

Job summary

Zeta Actions is seeking a high-performing sales professional to drive the growth of our publisher and advertiser network. This role is ideal for someone with deep experience in performance marketing who enjoys developing new business, negotiating partnerships, and growing strategic accounts.

You will identify and acquire new publishers and advertisers, expand existing partnerships, and maximize revenue through data-driven optimization.

Qualifications

• 7+ years of experience in performance marketing, affiliate marketing, publisher development, business development, or digital advertising sales.
• Demonstrated success acquiring and growing publisher and advertiser partnerships.
• Existing relationships within affiliate marketing, performance media, or digital publishing ecosystems.
• Strong understanding of CPL, CPA, CPC, ROAS, attribution, and performance marketing economics.
• Experience negotiating commercial agreements and managing strategic partnerships.
• Experience with affiliate platforms such as Cake, Everflow, Tune, Impact, or similar technologies.
• Strong analytical skills with Tableau, Power BI, Google Analytics, or similar reporting tools.
• Excellent presentation, negotiation, and executive communication skills.

Responsibilities

• Develop and execute a sales strategy to acquire new publishers and advertisers across Zeta's performance marketing business.
• Build and manage a healthy pipeline through outbound prospecting, referrals, industry events, and existing relationships.
• Negotiate commercial agreements, pricing, and partnership terms with publishers and advertisers.
• Identify new revenue opportunities within existing accounts through upselling, cross-selling, and expansion into new channels.
• Develop strategic partnerships that increase scale, improve media quality, and diversify supply.
• Partner closely with internal leadership to define go-to-market strategies and launch new offerings.
• Maintain a strong understanding of market trends, competitive activity, and emerging performance marketing opportunities.
• Own executive relationships with key publishers and advertisers.
• Conduct regular business reviews focused on growth opportunities and strategic planning.
• Serve as a trusted advisor by recommending new products, channels, and optimization strategies.
• Ensure high partner satisfaction while driving profitable revenue growth.
• Oversee campaign launches, pacing, fulfillment, and optimization.
• Work with Operations and BI teams to improve campaign performance and maximize ROI.
• Analyze campaign performance and identify opportunities to increase scale while maintaining quality.
• Collaborate with Product and Engineering teams to improve integrations, tracking, and operational efficiency.

Skills

Performance marketing

Affiliate marketing

Publisher development

Business development

Digital advertising sales

Analytics tools

Tableau/Power BI

Google Analytics

Executive communication

Education

Higher education preferred

Tools

Cake

Everflow

Tune

Impact

Job description

Zeta Actions is seeking a high-performing sales professional to drive the growth of our publisher and advertiser network. This role is ideal for someone with deep experience in performance marketing who enjoys developing new business, negotiating partnerships, and growing strategic accounts.

You will identify and acquire new publishers and advertisers, expand existing partnerships, and maximize revenue through data-driven optimization.