Chief Publisher Growth & Strategic Partnerships

Zeta Global; United States; Remote; USD 150,000 - 300,000; Full time

Benefits offered by this job

Unlimited PTO

Excellent medical, dental, and vision

Employee Equity and Stock PurchasePlan

Employee Discounts, Virtual Wellness,&

Job summary

Zeta Global is seeking a high-performing VP to lead Publisher Sales & Strategic Partnerships within Zeta Actions. This remote role focuses on expanding the publisher and advertiser network, negotiating partnerships, and driving revenue growth.

You will own executive relationships, build a strong pipeline, and collaborate with Product, Engineering, and Operations to optimize campaigns and integrations, with a data-driven approach to maximize ROI.

Qualifications

• 7+ years in performance marketing, affiliate marketing, publisher development, business development, or digital advertising sales.
• Demonstrated success acquiring and growing publisher and advertiser partnerships.
• Existing relationships within affiliate marketing, performance media, or digital publishing ecosystems.
• Strong understanding of CPL, CPA, CPC, ROAS, attribution, and performance marketing economics.
• Experience negotiating commercial agreements and managing strategic partnerships.
• Experience with affiliate platforms such as Cake, Everflow, Tune, Impact, or similar technologies.
• Strong analytical skills with Tableau, Power BI, Google Analytics, or similar reporting tools.
• Excellent presentation, negotiation, and executive communication skills.

Responsibilities

• Develop and execute a sales strategy to acquire new publishers and advertisers across Zeta's performance marketing business.
• Build and manage a healthy pipeline through outbound prospecting, referrals, industry events, and existing relationships.
• Negotiate commercial agreements, pricing, and partnership terms with publishers and advertisers.
• Identify new revenue opportunities within existing accounts through upselling, cross-selling, and expansion into new channels.
• Develop strategic partnerships that increase scale, improve media quality, and diversify supply.
• Partner closely with internal leadership to define go-to-market strategies and launch new offerings.
• Maintain a strong understanding of market trends, competitive activity, and emerging performance marketing opportunities.
• Own executive relationships with key publishers and advertisers.
• Conduct regular business reviews focused on growth opportunities and strategic planning.
• Serve as a trusted advisor by recommending new products, channels, and optimization strategies.
• Ensure high partner satisfaction while driving profitable revenue growth.
• Oversee campaign launches, pacing, fulfillment, and optimization.
• Work with Operations and BI teams to improve campaign performance and maximize ROI.
• Analyze campaign performance and identify opportunities to increase scale while maintaining quality.
• Collaborate with Product and Engineering teams to improve integrations, tracking, and operational efficiency.

Skills

Performance marketing economics

CPL/CPA/CPC/ROAS

Attribution

Tableau/Power BI

Google Analytics

Executive communication

Negotiation

Publisher/advertiser partnerships

Tools

Cake

Everflow

Tune

Impact

Job description

Zeta Global is seeking a high-performing VP to lead Publisher Sales & Strategic Partnerships within Zeta Actions. This remote role focuses on expanding the publisher and advertiser network, negotiating partnerships, and driving revenue growth.

You will own executive relationships, build a strong pipeline, and collaborate with Product, Engineering, and Operations to optimize campaigns and integrations, with a data-driven approach to maximize ROI.