VP, Programmatic Strategy & Growth

Publicis Groupe; Philadelphia (Philadelphia County); Hybrid; USD 149,000 - 180,000; Full time

Benefits offered by this job

401k

Medical coverage

Paid time off

Job summary

Publicis Groupe is seeking a Vice President to lead our programmatic media practice in the US. You will serve as the primary client lead, driving programmatic strategy, cross-channel planning, and cross-functional collaboration to achieve revenue targets.

You will guide teams, forecast revenue, and mentor staff while advancing innovative platform solutions. This hybrid role requires three days in-office weekly and a proven track record in senior client leadership.

Qualifications

• 10+ years in digital media or account planning, with a focus on cross-channel and programmatic strategies.
• 6+ years of leadership experience in a media agency or media company, with a proven track record of client success and team development.
• Extensive programmatic marketing expertise and an understanding of digital advertising trends.
• Financial acumen with the ability to manage complex accounts and revenue models.
• Exceptional leadership, communication, and presentation skills.
• High-level proficiency in Excel and PowerPoint for client decks and analyses.

Responsibilities

• Lead and oversee all aspects of programmatic strategy, being a trusted senior partner to clients.
• Develop and execute holistic media strategies that extend beyond programmatic, incorporating cross-channel planning.
• Identify and address operational challenges, resource needs, and client relationship dynamics.
• Guide teams in managing multiple accounts with an in-depth understanding of financial models for each client.
• Provide strategic leadership in client meetings and act as the escalation point for all major deliverables and issues.
• Lead revenue forecasting, capability development, and cross-functional collaboration to optimize workflows and outcomes.
• Ensure optimal team performance through active mentoring, professional development, and setting high standards for ADs, Supervisors, and Associates.
• Champion agency-wide initiatives, including Groupe-level integration, best practices sharing, and knowledge exchange across offices.
• Serve as a thought leader within the agency and industry by contributing to the agency’s evolving programmatic strategy and new business efforts.
• Oversee staffing, resource allocation, and work-life balance, aligning team resources with account scopes and revenue.
• Lead the development and implementation of innovative solutions in platform technology, data, and media inventory for agency and client growth.

Skills

Digital media

Leadership

Programmatic marketing

Financial acumen

Excel

PowerPoint

Client management

Strategic thinking

Tools

Excel

PowerPoint

Job description

Publicis Groupe is seeking a Vice President to lead our programmatic media practice in the US. You will serve as the primary client lead, driving programmatic strategy, cross-channel planning, and cross-functional collaboration to achieve revenue targets.

You will guide teams, forecast revenue, and mentor staff while advancing innovative platform solutions. This hybrid role requires three days in-office weekly and a proven track record in senior client leadership.