VP, Product Marketing, Pricing & AI Monetization

SimplePractice; United States; On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

401(k) plan with company match

Flexible Time Off (FTO) and holidays

Mental health resources

Paid parental leave & Backup Care

Tuition reimbursement

Employee Resource Groups (ERGs)

Job summary

SimplePractice is seeking a Vice President of Product Marketing & Pricing Strategy to shape go-to-market, pricing, packaging, and monetization across our SaaS portfolio. You will partner with Product, Finance, Sales, Growth, and Executive Leadership to drive adoption, revenue growth, and market leadership.

You will bring data-driven rigor, strategic vision, and strong executive presence to influence senior leaders and guide AI-enabled product initiatives.

Qualifications

• 10+ years of product marketing leadership in a high-growth SaaS or technology company.
• Deep experience in pricing, packaging, and monetization transformations.
• Proven track record launching pricing changes, new packaging models, or monetization systems.

Responsibilities

• Lead product marketing strategy across the portfolio, including positioning, messaging, segmentation, launches, and GTM programs.
• Own pricing, packaging, and monetization strategy in partnership with cross-functional teams.
• Lead AI-enabled product positioning and go-to-market initiatives with a focus on trust, privacy, and healthcare-adjacent contexts.
• Drive market research, customer insights, and competitive strategy to inform product and pricing decisions.
• Build and coach a high-performing team across product marketing, pricing, and market research.

Skills

Product marketing leadership

Pricing strategy

Monetization strategy

AI strategy fluency

Cross-functional leadership

SaaS pricing for SMBs

Job description

SimplePractice is seeking a Vice President of Product Marketing & Pricing Strategy to shape go-to-market, pricing, packaging, and monetization across our SaaS portfolio. You will partner with Product, Finance, Sales, Growth, and Executive Leadership to drive adoption, revenue growth, and market leadership.

You will bring data-driven rigor, strategic vision, and strong executive presence to influence senior leaders and guide AI-enabled product initiatives.