VP, Product Marketing

Motive; United States; Remote; USD 230,000 - 330,000; Full time

Job summary

Motive in the United States is hiring a Vice President of Product Marketing to define how we understand, position, launch, and grow our products across customer segments and markets.

This leader will translate customer and market insight into product strategy and go-to-market execution, build a high‑performing team, and enable Sales and Customer Success with clear tools and content to drive awareness, pipeline, and revenue.

Qualifications

• 12+ years of experience in product marketing in a B2B tech or SaaS company.
• Proven ability to build and scale product marketing teams and influence across Product, Sales, Customer Success, and Marketing.
• Experience launching multi-product portfolios for varied segments, industries, or geographies.
• Strong customer and market orientation; translates insights into clear strategy and differentiated messaging.
• Connects product capabilities to customer outcomes and commercial value in complex markets.
• Leads cross-functional launches and enables go-to-market teams with practical tools and content.
• Demonstrates sound judgment in product, market, and go-to-market tradeoffs.
• Strong analytical skills using market signals to refine strategy.
• Excellent executive communication and storytelling abilities.
• Collaborative, low-ego leadership with track record of building inclusive, high-performing teams.

Responsibilities

• Set the product marketing vision, strategy, and priorities aligned with GTM goals.
• Own portfolio positioning, messaging, and market narratives across products and industries.
• Build deep understanding of customers, buyers, users, competitors, and market dynamics.
• Partner with Product and leadership to bring customer voice into strategy and roadmap decisions.
• Champion responsible use of AI to improve insights, content quality, and productivity.
• Lead GTM strategy for launches and major releases with alignments on readiness, pricing, and packaging.
• Provide Sales and CS with tools, playbooks, demos, and content to improve conversations and adoption.
• Develop competitive intelligence and market insights to drive timely action.
• Collaborate with Demand Gen, Brand, Field Marketing to turn strategy into campaigns and programs.
• Establish measures linking work to outcomes (launch performance, pipeline, adoption).
• Build and lead a strong team, setting expectations and nurturing future leaders.
• Simplify processes by clarifying priorities and reducing complexity.

Skills

Product marketing leadership

B2B SaaS

Go-to-market strategy

Messaging & positioning

Cross-functional collaboration

Executive communication

AI in marketing

Team building

Job description

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Motive is building to win the physical economy market. Our products help organizations make their operations safer, more productive, and more efficient. Marketing plays a critical role in connecting customer needs, product innovation, and measurable business growth.

About the role

Motive is looking for a Vice President of Product Marketing to define how we understand, position, launch, and grow our products across customer segments and markets. This leader will connect deep customer and market insight to product strategy and go-to-market execution—ensuring that customers understand the value of Motive’s portfolio and that our teams can bring that value to market with clarity and consistency.

You will lead and develop a high-performing product marketing organization and partner closely with Product, Sales, Customer Success, Revenue Operations, and Marketing. You will shape portfolio and go-to-market strategy, build a compelling narrative for Motive’s solutions, and create the systems and feedback loops that turn market learning into better products and stronger business outcomes.

What you’ll do

• Set the product marketing vision, strategy, and operating priorities in alignment with company and go-to-market goals.
• Own portfolio positioning, value propositions, messaging, and market narratives across products, customer segments, and industries; make complex capabilities clear, differentiated, and relevant to customers.
• Build a deep, continuous understanding of customers, buyers, users, competitors, and market dynamics through research, customer conversations, win/loss insights, and field feedback.
• Partner with Product and executive leadership to bring the voice of the customer into product strategy, roadmap decisions, packaging, and lifecycle planning.
• Champion industry-leading, responsible use of AI to improve customer insight, content quality, and team productivity.
• Lead go-to-market strategy for launches and major product releases, aligning product readiness, audience, positioning, pricing and packaging input, enablement, communications, and success measures.
• Equip Sales and Customer Success with clear, useful tools—including playbooks, competitive guidance, talk tracks, demos, and customer-facing content—that improve customer conversations and adoption.
• Develop a consistent approach to competitive intelligence and market insights, translating what we learn into timely recommendations and action across the company.
• Partner with Demand Generation, Brand, Field Marketing, and other Marketing teams to turn product strategy into integrated campaigns and programs that support awareness, pipeline, adoption, and expansion.
• Establish product marketing measures that connect work to business outcomes, such as launch performance, pipeline contribution, win rates, product adoption, and expansion; use results to improve investment and execution.
• Build and lead a strong team, setting clear expectations, developing future leaders, and creating an environment where teams take ownership and move quickly.
• Simplify how work gets done: clarify priorities and decision rights, focus resources on the most important customer and business problems, and reduce unnecessary process and complexity.

What we’re looking for

• 12+ years of experience in product marketing, with significant leadership experience in a B2B technology or SaaS company.
• A track record of building and scaling product marketing teams and leading through influence across Product, Sales, Customer Success, and Marketing.
• Experience positioning and launching a multi-product portfolio for varied customer segments, industries, or geographies.
• Strong customer and market orientation, with the ability to turn qualitative and quantitative insight into clear strategy and differentiated messaging.
• Demonstrated ability to connect product capabilities to customer outcomes and commercial value, including in complex or technical markets.
• Experience leading cross-functional launches and enabling go-to-market teams with practical, high-quality tools and content.
• Sound judgment in product, market, and go-to-market tradeoffs; able to prioritize the most important problems and make decisions with imperfect information.
• Strong analytical skills and experience using business and market signals to evaluate performance and refine strategy.
• Excellent executive communication and storytelling skills, including the ability to make complex ideas accessible and persuasive.
• A collaborative, low-ego leadership style and a record of building inclusive, high-performing teams.

How we work

• Solve the most important problems.
• Stay absolutely obsessed with our customers.
• Compress cycle time and learn quickly.
• Fight complexity everywhere.
• Know our markets inside and out.

Compensation and benefits

Motive offers competitive compensation and benefits. Compensation for this role will depend on location, experience, and other job-related factors. Total compensation may include base salary, variable compensation, and equity.

Motive is an equal-opportunity employer. We celebrate diverse backgrounds, experiences, abilities, and perspectives, and provide reasonable accommodations throughout the hiring process.

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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