VP, Pricing & Affordability: Enterprise Strategy & Growth

The Aspen Group; Chicago, Northern (IL, KY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

The Aspen Group (TAG) is seeking a VP of Pricing & Affordability to own pricing strategy and execution across TAG brands, beginning with Aspen. You will drive enterprise pricing agenda, develop business cases, and establish decision rights, ensuring pricing changes translate into actionable policies and measurable outcomes.

You will partner with brand, marketing, operations, finance, analytics, revenue cycle, and legal leaders to balance growth, patient affordability, governance, and

Qualifications

• Bachelor's degree in business, economics, finance, analytics, marketing, or related field.
• 12+ years of pricing, revenue management, commercial strategy, or analytics-intensive roles.
• Experience owning pricing decisions at enterprise or multi-brand level in healthcare, retail, or related complex environments.
• Demonstrated success building and leading pricing or offer changes from concept through implementation and performance review.
• Strong understanding of willingness to pay, promotional economics, bundle design, and customer segmentation.

Responsibilities

• Own price architecture across TAG brands, including Aspen, list-price logic, discounts, guardrails, bundles, memberships, and financing rules.
• Translate strategy into pricing actions with business cases, test plans, and rollout guidance.
• Lead pricing calendar, monthly business reviews, and policy governance across the portfolio.
• Collaborate with marketing on offer architecture and campaign economics while maintaining pricing ownership.
• Partner with operations and field leadership to ensure pricing constructs are executable and sustainable.

Skills

Pricing strategy

Cross-functional leadership

Commercial analytics

Executive communication

Team building

Education

Bachelor's degree

MBA

Job description

The Aspen Group (TAG) is seeking a VP of Pricing & Affordability to own pricing strategy and execution across TAG brands, beginning with Aspen. You will drive enterprise pricing agenda, develop business cases, and establish decision rights, ensuring pricing changes translate into actionable policies and measurable outcomes.

You will partner with brand, marketing, operations, finance, analytics, revenue cycle, and legal leaders to balance growth, patient affordability, governance, and