Performance Marketing Strategist: Paid Media & Analytics

The Aspen Group; Chicago, Northern (IL, KY); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Dental

Vision

401(k) savings plan with match

Job summary

The Aspen Group (TAG) is a leading retail healthcare business support organization in the U.S., powering multiple brands and a large network of offices. The paid media role focuses on managing and optimizing large-scale performance marketing across search, social, and other channels.

The ideal candidate values ownership, curiosity, and the ability to connect data to business outcomes, working closely with internal teams and agencies to improve performance and processes.

Qualifications

• Experience in paid search, paid social, or another performance marketing discipline.
• Strong analytical instincts and comfort with large or imperfect datasets.
• Ability to connect data from multiple sources to form a complete business view.
• Demonstrated ownership and accountability.
• Curiosity and desire to understand how and why things work.

Responsibilities

• Support day-to-day management and strategic oversight of paid search, paid social, and other performance channels.
• Analyze performance across the full customer funnel, not just individual platforms.
• Investigate performance changes by triangulating signals (media metrics, conversion behavior, lead quality, landing pages, etc.).
• Translate data into a clear point of view: what happened, why, and what to do next.
• Develop recommendations on budgets, channel mix, testing, targeting, landing pages, and measurement.

Skills

Paid search

Paid social

Performance marketing

Analytical mindset

Ownership

Curiosity

Job description

The Aspen Group (TAG) is a leading retail healthcare business support organization in the U.S., powering multiple brands and a large network of offices. The paid media role focuses on managing and optimizing large-scale performance marketing across search, social, and other channels.

The ideal candidate values ownership, curiosity, and the ability to connect data to business outcomes, working closely with internal teams and agencies to improve performance and processes.