VP, Platform Partnerships & Ad Tech Strategy

Publicis Groupe; Northern, New York (KY, NY); Hybrid; USD 149,000 - 215,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Job summary

Publicis Groupe is hiring a Platform Partnerships Lead for PMX in the United States. The role focuses on managing strategic relationships with key Platform media partners, negotiating Endeavor partnerships, and driving innovative ad-tech solutions for PMX clients.

You will cultivate strong partner relationships, forecast trends, and work with PMX Platforms and Supply teams to shape strategy and product direction. Strong communication, negotiation, and analytical skills are essential.

Qualifications

• Familiarity with programmatic media strategy and activation.
• Strong understanding of the ad tech landscape and buying/planning applications.
• Regular analysis of marketplace state, fees, features, and platform capabilities.
• Strategic thinking, problem-solving and decision-making to drive innovation.
• Excellent communication and negotiation with partners and internal stakeholders.
• Proven relationship-building with PMX team and partners.
• Detail orientation across stakeholders and requirements.

Responsibilities

• Manage day-to-day dealings with Platform Partners, including spend tracking and client challenges.
• Negotiate annual partnership endeavors and rates with partners.
• Cultivate partner relationships to build mutually beneficial value for PMX clients.
• Stay informed on Platform and Ad Tech trends and forecast client needs.
• Represent PMX Op Co Agencies and Clients to the marketplace through relationships.
• Communicate PMX and Connected Media investment priorities to partners.
• Collaborate with PMX Platforms, PCOEs and Supply team to drive strategy.

Skills

Programmatic media strategy

Ad tech landscape

Negotiation skills

Communication abilities

Relationship building

Strategic thinking

Problem-solving

Detail oriented

Tools

Programmatic platforms

Job description

Publicis Groupe is hiring a Platform Partnerships Lead for PMX in the United States. The role focuses on managing strategic relationships with key Platform media partners, negotiating Endeavor partnerships, and driving innovative ad-tech solutions for PMX clients.

You will cultivate strong partner relationships, forecast trends, and work with PMX Platforms and Supply teams to shape strategy and product direction. Strong communication, negotiation, and analytical skills are essential.