VP, Platform Partnerships & Ad Tech Strategy

Publicis Groupe ANZ; Northern, New York (KY, NY); Hybrid; USD 149,000 - 215,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401(k)

Paid time off

Parental and family care leave

Job summary

Publicis Groupe ANZ is seeking a Platform Partnerships Lead to manage relationships with key platform media partners within PMX. The role requires critical thinking, leadership, strong communication, and negotiation skills, plus a deep understanding of the Platform (Ad Tech/DSP) ecosystem.

Responsibilities include day-to-day partner management, evaluating new products, and driving innovation. The ideal candidate will forecast client needs, build mutually beneficial partnerships, and align with

Qualifications

• Familiarity with programmatic media strategy & activation.
• Understanding of the ad tech landscape for buying and planning.
• Regular analysis of marketplace state, fees, features, and platform capabilities.
• Strategic thinking, problem-solving, and decision-making to drive innovation.
• Strong communication and negotiation skills with partners and internal stakeholders.
• Relationship building with PMX team members and Partners.
• Detail oriented to coordinate efforts across stakeholders.

Responsibilities

• Managing day-to-day dealings with Platform Partners, including spend tracking and solving client challenges.
• Negotiating annual partnerships and rates/fees with platform partners.
• Cultivating partner relationships to drive value for PMX clients.
• Staying informed about platform trends and forecast client needs.
• Representing PMX and Connected Media priorities to the marketplace.
• Communicating PMX investment priorities to platforms and internal teams.
• Working with PMX Platforms, Precision PCOEs and Supply to drive strategy across agencies and clients.

Skills

Programmatic media

Ad Tech landscape

Negotiation

Communication

Relationship building

Strategic thinking

Problem-solving

Decision-making

Job description

Publicis Groupe ANZ is seeking a Platform Partnerships Lead to manage relationships with key platform media partners within PMX. The role requires critical thinking, leadership, strong communication, and negotiation skills, plus a deep understanding of the Platform (Ad Tech/DSP) ecosystem.

Responsibilities include day-to-day partner management, evaluating new products, and driving innovation. The ideal candidate will forecast client needs, build mutually beneficial partnerships, and align with