Vice President, Platform Partnerships

Publicis Groupe ANZ; Northern, New York (KY, NY); Hybrid; USD 149,000 - 215,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401(k)

Paid time off

Parental and family care leave

Job summary

Publicis Groupe ANZ is seeking a Platform Partnerships Lead to manage relationships with key platform media partners within PMX. The role requires critical thinking, leadership, strong communication, and negotiation skills, plus a deep understanding of the Platform (Ad Tech/DSP) ecosystem.

Responsibilities include day-to-day partner management, evaluating new products, and driving innovation. The ideal candidate will forecast client needs, build mutually beneficial partnerships, and align with

Qualifications

• Familiarity with programmatic media strategy & activation.
• Understanding of the ad tech landscape for buying and planning.
• Regular analysis of marketplace state, fees, features, and platform capabilities.
• Strategic thinking, problem-solving, and decision-making to drive innovation.
• Strong communication and negotiation skills with partners and internal stakeholders.
• Relationship building with PMX team members and Partners.
• Detail oriented to coordinate efforts across stakeholders.

Responsibilities

• Managing day-to-day dealings with Platform Partners, including spend tracking and solving client challenges.
• Negotiating annual partnerships and rates/fees with platform partners.
• Cultivating partner relationships to drive value for PMX clients.
• Staying informed about platform trends and forecast client needs.
• Representing PMX and Connected Media priorities to the marketplace.
• Communicating PMX investment priorities to platforms and internal teams.
• Working with PMX Platforms, Precision PCOEs and Supply to drive strategy across agencies and clients.

Skills

Programmatic media

Ad Tech landscape

Negotiation

Communication

Relationship building

Strategic thinking

Problem-solving

Decision-making

Job description

Company description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Overview

The PMX Platform Partnerships Lead is responsible for managing Publicis Media’s relationships with key marketplace Platform media partners. This role requires critical thinking, leadership, strong communication & negotiation skills as well as a deep understanding of the Platform (Ad Tech/DSP) ecosystem.

Responsibilities

• Managing day-to-day business dealings with the Platform Partners including endeavor partnership spend tracking, solving PMX client challenges, evaluating new products & opportunities and pushing for innovation
• Negotiating annual partnership endeavors with key Platform partners as well as rates and fees with non-endeavor partners
• Cultivating Partner relationships to build mutually beneficial business partnerships that drive value for PMX Clients
• Acting as a student of the Platform and Ad Tech marketplace, knowing current trends and opportunities as well as being able to forecast future trends and client needs
• Understanding the needs of PMX Op Co Agencies & Clients to represent them to the marketplace through relationship building and consistent & deliberate interaction
• Knowing and communicating the PMX & Connected Media key investment priorities and needs
• Working with the PMX Platforms & Precision PCOEs and Supply team to drive strategy and product across PM Agencies & Clients

Qualifications

• Familiarity and experience with programmatic media strategy & activation
• Keen understanding of the ad tech landscape and applications of it for buying and planning
• Consistent analysis of the state of the marketplace, fees, features and capabilities of the various ad tech platforms
• Strategic thinking, problem-solving and effective decision-making: Solving issues that arise, identifying areas for improvement and driving innovation
• Communication and negotiation skills: Effectively communicating with partners and internal stakeholders, negotiating favorable terms, and building consensus
• Relationship building: Cultivating and maintaining strong relationships with PMX team members and Partners
• Detail oriented: Ability to coordinate efforts and requirements across various stakeholders

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $149,340.00 - USD $214,620.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.