Senior Retail Media Enablement Lead

Publicis Groupe ANZ; New York (NY); On-site; USD 97,000 - 156,000; Full time

Job summary

Publicis Groupe’s PMX is seeking an Associate Director, Precision Retail Media Enablement to shape and scale retail media expertise within the Precision practice. This role sits at the intersection of strategy, programmatic activation, and agency enablement, translating platform capabilities into practical guidance for agency teams.

You will develop playbooks, POVs, training materials, and adoption plans, collaborating with PMX Partnerships and cross-functional teams to standardize workflows and

Qualifications

• 5-8 years of experience in retail media, programmatic advertising, or related fields.

Responsibilities

• Develop PMX retail media strategy playbooks, POVs, training materials, and activation guidance.
• Translate retailer, platform, and market developments into practical agency guidance.
• Maintain knowledge of DSP capabilities and programmatic buying workflows.
• Collaborate with PMX Partnerships and cross-functional teams to ensure adoption and scaled output.
• Create content that guides agency investment, strategy, commerce, and activation teams.

Skills

Retail media

Programmatic advertising

Digital media

Commerce media

Media strategy

Ad technology

Cross-functional collaboration

Tools

The Trade Desk

DV360

Amazon DSP

Instacart Ads

Walmart DSP

Job description

Publicis Groupe’s PMX is seeking an Associate Director, Precision Retail Media Enablement to shape and scale retail media expertise within the Precision practice. This role sits at the intersection of strategy, programmatic activation, and agency enablement, translating platform capabilities into practical guidance for agency teams.

You will develop playbooks, POVs, training materials, and adoption plans, collaborating with PMX Partnerships and cross-functional teams to standardize workflows and