Associate Director, Precision Retail Media Enablement

Publicis Media; New York (NY); On-site; USD 97,000 - 156,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Media Exchange (PMX) seeks an Associate Director, Precision Retail Media Enablement to shape and scale retail media expertise within Publicis Media. This role sits at the intersection of retail media strategy, programmatic activation, agency enablement, and product adoption, translating platform capabilities into practical guidance for agency teams.

The Associate Director will collaborate with PMX Partnerships, create playbooks and training, and drive adoption across agencies while

Qualifications

• 5-8 years of experience in retail media, retail media platforms, programmatic advertising, digital media, commerce media, media strategy, ad technology, or related fields.
• Strong understanding of retail media networks, commerce platforms, retailer data, audience activation, campaign measurement, and reporting frameworks.
• Hands-on or strategic experience with DSPs and programmatic buying workflows, including platforms such as The Trade Desk, DV360, Amazon DSP, Instacart, Walmart DSP, or similar systems.
• Experience developing POVs, playbooks, training materials, strategic recommendations, or other content designed to guide agency or client decision-making.
• Strong ability to translate complex industry developments into clear, practical, and actionable guidance.
• Experience working cross-functionally with agency teams, investment leads, product teams, analytics teams, or platform stakeholders.
• Excellent communication, presentation, project management, and organizational skills.

Responsibilities

• Develop PMX retail media strategy playbooks, POVs, and training materials for agency enablement.
• Translate retailer, platform, and market developments into practical guidance for agency investment, strategy, and activation teams.
• Create content and frameworks to help agency teams use PMX retail media solutions effectively.
• Collaborate with PMX Partnerships to translate updates into agency guidance and adoption plans.
• Monitor trends to inform internal and external POVs and strategic narratives.

Skills

Retail media

Programmatic advertising

Digital media strategy

Cross-functional collaboration

Tools

The Trade Desk

DV360

Amazon DSP

Instacart Ads

Walmart DSP

Job description

Publicis Media Exchange (PMX) seeks an Associate Director, Precision Retail Media Enablement to shape and scale retail media expertise within Publicis Media. This role sits at the intersection of retail media strategy, programmatic activation, agency enablement, and product adoption, translating platform capabilities into practical guidance for agency teams.

The Associate Director will collaborate with PMX Partnerships, create playbooks and training, and drive adoption across agencies while