VP, Pharma Media Strategy & Growth

Merge; Boston (MA); Hybrid; USD 145.000 - 173.000; Vollzeit

Benefits dieser Stelle

Medical, Dental, Vision

401K

Paid Time Off

Zusammenfassung

MERGE is a marketing and technology agency focused on health and wellness, seeking a VP, Pharma Media to lead client strategy and media delivery for pharmaceutical accounts, with an emphasis on HCP and DTC programs. You will guide cross-functional teams, navigate an evolving ad-tech landscape, and drive measurable outcomes for top clients.

The role blends strategic leadership with hands-on collaboration across media, analytics, and activation, in a hybrid US-based setting with opportunities

Qualifikationen

• 10+ years of media leadership experience with pharma marketing focus.
• Experience spanning HCP and DTC programs, oncology a plus.
• Strong data, MMM, and attribution understanding to inform media decisions.

Aufgaben

• Lead client strategy and media delivery for pharma accounts, focusing on HCP audiences and integrated programs.
• Develop sophisticated audience strategies with segmentation and channel planning.
• Collaborate with data, analytics, and activation teams to deliver integrated media plans.

Kenntnisse

Media leadership

Pharma marketing

HCP strategy

Data fluency

Agile mindset

Collaboration

Commercial thinking

Programmatic knowledge

Jobbeschreibung

MERGE is a marketing and technology agency focused on health and wellness, seeking a VP, Pharma Media to lead client strategy and media delivery for pharmaceutical accounts, with an emphasis on HCP and DTC programs. You will guide cross-functional teams, navigate an evolving ad-tech landscape, and drive measurable outcomes for top clients.

The role blends strategic leadership with hands-on collaboration across media, analytics, and activation, in a hybrid US-based setting with opportunities