VP, Pharma Media & Growth Strategy

MERGE; North Carolina; Hybrid; USD 145,000 - 173,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

401K

Lifestyle Spending Account

Employer Paid Disability Insurance

Flexible Time off

Job summary

MERGE is seeking a seasoned Vice President, Pharma Media to lead client strategy and media delivery for pharma accounts, including HCP and DTC programs. You will shape audience strategies and collaborate with analytics, programmatic, and social teams to deliver integrated plans that drive measurable outcomes.

The role emphasizes strategic leadership, broader industry knowledge, and the ability to navigate evolving ad-tech landscapes while maintaining client relationships and delivering

Qualifications

• 10+ years in media leadership with pharma marketing experience.
• Experience across HCP and DTC channels, oncology a plus.
• Strong data, MMM, and attribution knowledge to inform media decisions.
• Collaborative, client-focused leader who works across teams.

Responsibilities

• Drive Strategic Growth: lead media strategy and senior client relationships for complex pharma accounts with HCP focus.
• Shape Audience Strategy: create segmentation, channel roles, sequencing, and optimization tied to business goals.
• Collaborate Across Practices: partner with data, analytics, and activation teams for integrated media plans.

Skills

Pharma media leadership

HCP & DTC strategy

Data-driven decisions

Cross-functional collaboration

Executive client relationships

Job description

MERGE is seeking a seasoned Vice President, Pharma Media to lead client strategy and media delivery for pharma accounts, including HCP and DTC programs. You will shape audience strategies and collaborate with analytics, programmatic, and social teams to deliver integrated plans that drive measurable outcomes.

The role emphasizes strategic leadership, broader industry knowledge, and the ability to navigate evolving ad-tech landscapes while maintaining client relationships and delivering