VP, Pharma Media & Growth Strategy

MERGE; United States; Hybrid; USD 180,000 - 250,000; Full time

Job summary

MERGE, a marketing and technology agency, is seeking a Vice President, Pharma Media in a hybrid US-based role. You will lead strategic media delivery for pharma clients, driving HCP and DTC programs, and connect media choices to commercial outcomes across a shifting ad-tech landscape.

You will mentor teams, shape integrated media plans, expand client value with differentiated offerings, and stay ahead of industry trends while managing senior client relationships and cross-functional

Qualifications

• 10+ years of media experience in pharma marketing.
• Experience spanning HCP and DTC channels, oncology a plus.
• Proven ability to lead senior client relationships and strategy.

Responsibilities

• Lead media strategy and senior client relationships for complex pharma accounts.
• Shape audience strategy and integrated media plans with cross-functional teams.
• Collaborate with data, programmatic and social teams to apply measurement approaches.
• Expand client value by introducing differentiated pharma offerings.
• Mentor internal teams and support new business pitches.
• Stay ahead of pharma marketing trends and evolving media channels.

Skills

Media leadership

Pharma marketing

HCP strategy

DTC

Client relationships

Job description

MERGE, a marketing and technology agency, is seeking a Vice President, Pharma Media in a hybrid US-based role. You will lead strategic media delivery for pharma clients, driving HCP and DTC programs, and connect media choices to commercial outcomes across a shifting ad-tech landscape.

You will mentor teams, shape integrated media plans, expand client value with differentiated offerings, and stay ahead of industry trends while managing senior client relationships and cross-functional