VP, Integrated Media Strategy for Pharma & Omnichannel

Adelphi Group; New York (NY); On-site; USD 175,000 - 230,000; Full time

Job summary

SOLVE(D) (Omnicom) seeks a senior media strategist to drive end-to-end plan development across offline and online channels for pharmaceutical clients. You will lead data-driven strategies, partner with analytics and other experts, and present recommendations to clients in focus meetings.

Role emphasizes collaborating across healthcare professionals and patients, leveraging syndicated data, and aligning plans with business goals. In-office expectation is three days per week.

Qualifications

• Bachelor’s Degree preferred.
• 8+ years of integrated Off-line and Online Media Planning experience.
• Has been primarily responsible for end-to-end plan development for at least one client/brand with experience in the pharmaceutical category.
• Having both Consumer/Patient and HCP experience is a plus.
• Experience with media-vendor community and understanding of publisher offerings and buying models.

Responsibilities

• Assess client briefs and category dynamics to develop a customized media strategy.
• Lead development of integrated, data-driven media strategy and channel mix.
• Coordinate with Subject Matter Experts and Account teams during plan development and execution.
• Attend and present media assignments and recommendations in live client meetings.
• Craft succinct stories in PowerPoint to summarize media strategy for new business.

Skills

Integrated media planning

Pharma experience

Data-driven strategy

Stakeholder communication

Education

Bachelor's Degree preferred

Job description

SOLVE(D) (Omnicom) seeks a senior media strategist to drive end-to-end plan development across offline and online channels for pharmaceutical clients. You will lead data-driven strategies, partner with analytics and other experts, and present recommendations to clients in focus meetings.

Role emphasizes collaborating across healthcare professionals and patients, leveraging syndicated data, and aligning plans with business goals. In-office expectation is three days per week.