VP, Performance Marketing — Multi-Brand Growth

Backcountry; Cottonwood Heights (UT); Hybrid; USD 250.000 - 400.000; Vollzeit

Benefits dieser Stelle

Paid time off

401(k) match

Medical/dental/vision

Employee discounts across our brands

Zusammenfassung

Backcountry is seeking a Vice President of Performance Marketing to own the paid media P&L and multi-year strategy across four brand banners. This executive role sits on the marketing leadership team and partners with Creative, Merchandising, and eCommerce to ensure cohesive investment, assortment, and site experience.

You will set channel allocation, build the org, and establish a multi-year roadmap. Expect to lead a lean but high-impact team and drive measurable media efficiency across the

Qualifikationen

• Bachelor's degree in Marketing, Business, or related field.
• 12+ years in performance marketing or paid media.
• 5+ years leading managers or team leads.
• Proven ownership of paid media budgets across multiple channels.
• Experience influencing cross-functional teams without direct authority.
• Experience using AI and automation tools to improve decisions.

Aufgaben

• Own the performance marketing P&L and multi-year strategy for all Backcountry banners.
• Set channel and budget allocation based on incrementality, LTV, and blended CAC targets.
• Translate revenue and margin targets into a multi-year paid media investment plan.
• Build playbooks for launches, promotions, and seasonal peaks.
• Drive AI/automation adoption to improve decisions and efficiency.
• Lead a team including a Senior Director and agencies, and manage agency performance.

Kenntnisse

Leadership experience

Budget ownership

Multi-brand marketing

Influence cross-functional teams

AI & automation tools

Ad platforms expertise

Ausbildung

Bachelor's degree in Marketing/Business

Tools

Google Ads

Meta Ads Manager

Google Analytics

Tableau

Looker Studio

Jobbeschreibung

Backcountry is seeking a Vice President of Performance Marketing to own the paid media P&L and multi-year strategy across four brand banners. This executive role sits on the marketing leadership team and partners with Creative, Merchandising, and eCommerce to ensure cohesive investment, assortment, and site experience.

You will set channel allocation, build the org, and establish a multi-year roadmap. Expect to lead a lean but high-impact team and drive measurable media efficiency across the