Vice President, Performance Marketing (Fully Remote)

CSC Generation Enterprise; United States; Remote; USD 180,000 - 260,000; Full time

Job summary

CSC Generation is seeking a senior leader to own the paid media P&L and drive multi-year strategy across a portfolio of brands. You will set channel allocations, manage budgets, and build repeatable playbooks for launches and seasonal peaks.

You will lead a team of performance marketing leaders and specialists, partner with creative, merchandising and eCommerce, and translate data into strategic recommendations for the executive team.

Qualifications

• Own the paid media P&L and multi-year strategy.
• Set channel and budget allocation based on incrementality, LTV, and blended CAC targets.
• Build repeatable playbooks for launches, promotions, and seasonal peaks.
• Lead a team of performance marketing leaders and specialists, plus supporting agencies.
• Set operating standards for testing velocity, reporting rigor, and channel expertise.
• Drive adoption of AI and automation tools across the team.

Responsibilities

• Represent performance marketing on CSC Generation's marketing leadership team.
• Partner with Creative, Merchandising, and eCommerce to align investment with site experience and conversion.
• Translate performance data into clear commercial recommendations for the executive team.

Skills

Paid media

P&L ownership

Budget management

Team leadership

Agency management

AI adoption

Data-driven decisions

Cross-functional collaboration

Job description

• Own the paid media P&L and multi-year strategy across the brand portfolio.
• Set channel and budget allocation based on incrementality, LTV, and blended CAC targets.
• Build repeatable playbooks for launches, promotions, and seasonal peaks.
• Build and lead a team of performance marketing leaders and specialists, plus supporting agencies.
• Set operating standards for testing velocity, reporting rigor, and channel expertise.
• Drive adoption of AI and automation tools across the team.

Executive & Cross-Functional Leadership:

• Represent performance marketing on CSC Generation's marketing leadership team.
• Partner with Creative, Merchandising, and eCommerce to align investment with site experience and conversion.
• Translate performance data into clear commercial recommendations for the executive team.

CSC Generation

CSC Generation is an AI-native holding company that acquires and transforms iconic omnichannel retail brands using its Genesis operating platform. With $1B+ revenue across 13 brands, it operates a lean, fast-moving culture where team members take ownership and see direct impact.