VP, Strategy — Brand & Performance Leader (Premium Accounts)

Adelphi Group; New York (NY); On-site; USD 210,000 - 240,000; Full time

Job summary

Critical Mass is seeking an exceptional VP, Strategy to lead strategic initiatives across a premium brand portfolio, spanning performance marketing, brand building, and customer experience. You will operate at a high level across brand and performance disciplines, driving strategic excellence.

Please note this role is open to New York only and remote work is not an option. You will partner with senior clients and cross-functional teams to defend strategic rationale and deliver integrated

Qualifications

• Proven strategic experience at VP or Group Director level in advertising or marketing agency setting, or related field.
• Proven success managing complex, high-stakes client relationships with senior stakeholders.
• Strong experience with performance media platforms, DSPs, and data-driven marketing strategy.
• Deep capability in both performance marketing strategy and brand strategy; ability to balance short-term performance needs with long-term brand equity.
• Strong ability to articulate strategy clearly, defend recommendations with compelling rationale, and guide clients toward optimal solutions.
• Experience working effectively with media, creative, and account teams in an IAT environment and the ability to align disciplines around shared strategic objectives.
• Comfort operating across different client types, business models, and strategic challenges.
• Ability to synthesize complex information and develop clear, actionable strategic recommendations.
• Comfort moving between big-picture strategy and tactical execution.
• Problem-solving mindset and intellectual rigor.

Responsibilities

• Develop and articulate compelling strategic recommendations grounded in data and insights, ensuring these recommendations address client business objectives across paid media, brand positioning, and customer engagement.
• Partner with senior clients, serving as a trusted strategic advisor and able to confidently engage in robust discussions and defend strategic rationale.
• Collaborate with media teams, creative partners, and account management to ensure integrated strategy execution and alignment across all disciplines.

Skills

Strategic leadership

Senior client management

Performance media

Brand strategy

Communication

Cross-functional collaboration

Analytical thinking

IAT collaboration

Problem solving

Big-picture to tactical execution

Tools

DSPs

Job description

Critical Mass is seeking an exceptional VP, Strategy to lead strategic initiatives across a premium brand portfolio, spanning performance marketing, brand building, and customer experience. You will operate at a high level across brand and performance disciplines, driving strategic excellence.

Please note this role is open to New York only and remote work is not an option. You will partner with senior clients and cross-functional teams to defend strategic rationale and deliver integrated