Multi-Brand Growth & Performance Marketing Lead

Blueroothealth; MIDDLETOWN (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

Blueroothealth is seeking a Performance Marketing Manager to lead paid media across three health brands, optimizing across paid search, paid social, retail media, and other digital channels with a full-economics mindset.

You will own cross-functional partnerships with creative, ecommerce, analytics, compliance, brand, and external agencies to drive profitable growth. Strong measurement and testing discipline is expected to inform strategy and creative briefs.

Qualifications

• 5–7+ years of experience in performance marketing across multiple channels.
• Experience managing paid search, paid social, and display/video campaigns.
• Ability to balance portfolio-level objectives with channel-level optimization.
• Strong data-driven mindset and ability to synthesize insights into actions.

Responsibilities

• Manage day-to-day performance, optimization, and reporting across paid search, paid social, and other digital acquisition channels.
• Support growth across a portfolio of three health and wellness brands with multiple audiences.
• Own the business-level scorecard across all three brands: MER, contribution margin, payback, LTV:CAC, and subscription rate.
• Lead creative testing with structured program across hooks, messaging, formats, offers, and landing pages.
• Bring a modern measurement lens: incrementality testing, MMM, server-side/CAPI signal quality, and align ROAS with true business impact.
• Maintain an informed view of Amazon alongside DTC and partner with the Amazon channel to ensure complementary paid and retail strategies.
• Operate within health and wellness advertising compliance: substantiation, claims, policies, FTC guidelines.
• Identify opportunities to scale profitable growth and reduce wasted spend across the portfolio.
• 5–7+ years’ experience in performance marketing, with a track record of owning channel performance and business-level outcomes.

Skills

Performance marketing

Paid search

Paid social

Analytics

A/B testing

Cross-functional collaboration

Amazon

DTC marketing

Data-driven

Campaign optimization

Tools

Google Analytics

Shopify+

Klaviyo

Ahrefs

Triple Whale

Job description

Blueroothealth is seeking a Performance Marketing Manager to lead paid media across three health brands, optimizing across paid search, paid social, retail media, and other digital channels with a full-economics mindset.

You will own cross-functional partnerships with creative, ecommerce, analytics, compliance, brand, and external agencies to drive profitable growth. Strong measurement and testing discipline is expected to inform strategy and creative briefs.