VP, Operations and Services

Equativ; New York (NY); On-site; USD 250,000 - 350,000; Full time

Job summary

Equativ seeks a VP, Operations & Services to unify Ad Operations, Traffic Management, Account Management, and Demand Optimization. This leader will align teams with Sales and support clients from contract through delivery and ongoing management.

The role requires 10+ years in ad tech or digital media, 5+ years in senior leadership, and a strong grasp of programmatic and direct advertising. You will build scalable processes and lead executive-level collaboration across functions.

Qualifications

• 10+ years in ad ops, revenue ops, client services or related fields.
• 5+ years leading managers and multiple functions.
• Strong knowledge of programmatic and direct advertising (SSPs/DSPs, trafficking, yield).

Responsibilities

• Unify Ad Ops, Traffic, Account Management, and Demand Optimization under one operating model.
• Develop managers with clear ownership and accountability.
• Set goals, KPIs, reporting, and escalation processes.
• Improve cross-team collaboration and performance.
• Partner with Sales, Product, and Finance on pricing, packaging, inventory, and yield.
• Own the client experience from contract to delivery and ongoing management.

Skills

Ad operations

Revenue operations

Account management

Client services

Leadership

Programmatic advertising

Direct advertising

KPI analysis

Executive communication

Job description

Role Summary

The VP, Operations & Services is a newly created leadership role responsible for bringing together the teams that support our commercial organization and customers across Ad Operations, Traffic Management, Account Management, and Demand Optimization.

This leader will be responsible for creating greater consistency across these teams and how they work together, how they partner with Sales, and how we support our clients from the point a deal is signed through delivery and ongoing account management.

We're looking for someone who has led operations and client service teams within ad tech or digital media and understands both programmatic and direct advertising. This person should be comfortable leading at the executive level while staying close enough to the business to understand what's working, where teams are getting stuck, and what needs to change.

Teams & Scope

This role will oversee the following functions, either directly or through their respective leaders:

• Ad Operations — campaign setup, trafficking, creative QA, and delivery across direct and programmatic channels

• Traffic Management — inventory allocation, pacing, and campaign flow across our platforms and tools

• Account Management / Client Services — day-to-day client relationships, renewals, and post-sale support across advertisers, agencies, and publisher partners

• Demand Optimization — yield, pricing, and inventory optimization in support of revenue and partner goals

What You'll Do

Lead the Organization

• Bring Ad Ops, Traffic, Account Management, and Demand Optimization together under a more unified operating model

• Lead and develop the managers responsible for each function, with clear ownership and accountability across teams

• Establish consistent goals, KPIs, reporting, and escalation processes

• Create clearer ways of working across teams that have historically operated independently

• Build an organization that can continue to scale as the business grows

Partner with the Commercial Organization

• Serve as a senior partner to Sales leadership and ensure our operational teams are aligned with commercial priorities

• Improve the handoff between Sales and post-sale teams so clients have a consistent experience from contract through campaign delivery and ongoing management

• Work closely with Sales, Product, and Finance on areas including pricing, packaging, inventory, and yield

• Ensure operational priorities support both revenue growth and the needs of our clients and partners

Improve How We Operate

• Identify opportunities to simplify and automate campaign trafficking, QA, reporting, and other operational workflows

• Establish clear service expectations around campaign delivery, issue resolution, and client responsiveness

• Evaluate processes, systems, and tools and make improvements where they will have the greatest impact

• Use data and operational metrics to identify issues and drive better decision-making

• Introduce best practices and identify opportunities to streamline and automate processes, leveraging AI and technology to improve efficiency, scalability, and the customer experience.

Own the Client Experience

• Ensure Account Management and Client Services are delivering a high level of service across the client lifecycle

• Build stronger connections between operational execution, client satisfaction, retention, and growth

• Step in as an executive escalation point for strategic accounts and complex operational issues

• Create a culture where teams take ownership of the client experience rather than simply handing work from one function to another

Develop the Team

• Build, develop, and retain strong leaders and teams across Operations & Services

• Create clearer accountability, development opportunities, and career paths

• Encourage collaboration across teams and regions

• Set clear expectations around performance, ownership, and leadership

What We're Looking For

• 10+ years of experience across ad operations, revenue operations, account management, client services, or related functions within ad tech, digital media, or programmatic advertising

• 5+ years of senior leadership experience, including experience leading managers and multiple functions

• Strong understanding of programmatic and direct advertising, including ad serving, SSPs/DSPs, trafficking, campaign delivery, and demand/yield optimization

• Experience bringing together teams or functions that previously operated separately

• Track record of improving processes, efficiency, and client service within a growing organization

• Strong commercial mindset and experience partnering closely with Sales, Product, and Finance leaders

• Comfortable using KPIs and operational data to understand performance and drive decisions

• Strong communicator who can operate at the executive level while remaining close to the day-to-day business

Nice to Have

• Experience within a global or multinational ad tech, publisher, or media organization

• Exposure to contextual advertising, identity, or supply-path optimization

• Experience working through M&A integration or organizational consolidation

• Experience building or scaling a centralized operations organization

About us

Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising.

Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes.

With a focus on privacy‑first programmatic video, CTV, and data‑driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy.

The company’s global expertise is also backed by a team of over 750 employees across 19 countries.

As a proud recipient of the HappyIndex@Work label, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives.

Come and lead the charge with us in building a transparent ecosystem based on quality!

Equativ is an equal opportunity employer.

Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at [e-mail]