Traffic Manager

Equativ; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Equativ’s NYC AdOps team is seeking a Traffic Manager who thrives on detail and analytics. You will own the end-to-end campaign lifecycle, from conception to deployment, coordinating with Sales, Product, Finance, and Engineering to ensure on-time delivery and client satisfaction.

In this fast-paced role, you’ll optimize campaigns across DSPs, identify blockers, and propose UX improvements to internal tools.

Qualifications

• Bachelor's degree in Advertising, Marketing, or a related business field.
• 1+ years of professional experience preferred.
• Detail-oriented with strong accuracy and organization.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities under tight deadlines.
• Able to work autonomously and in a team.
• Creative problem solving in a fast-paced environment.

Responsibilities

• Configure and optimize campaigns across diverse KPIs in external DSPs.
• Collaborate with cross-functional teams to ensure campaign success and client satisfaction.
• Develop and implement all aspects of campaigns from conception to deployment, managing the campaign calendar and timelines.
• Monitor performance and measure success, coordinating with Sales, Product, Finance, and Engineering.
• Identify and resolve delivery blockers such as bid density, creative rejection, or low win rates.
• Suggest UX/UI improvements to internal tools and platform usability for clients.

Skills

Campaign management

Analytical thinking

Attention to detail

Communication skills

Multitasking

Team collaboration

Problem solving

Autonomy

Education

Bachelor's degree in Advertising/Marketing or related field

Job description

About our team’s mission

Our NYC team is made up of energetic and solutions-oriented individuals that bring our media services and ad tech products to the market each day – working with clients across agencies, in-house brand teams, and platform partners. Equativ is looking for a detail-oriented, analytical, and motivated individual to join our AdOps team. As a Traffic Manager at Equativ, you will have the opportunity to work hands-on within the front lines of the online advertising industry. You will be responsible for a variety of internal and external management functions, including but not limited to the creation, monitoring and optimization of our Managed Service offerings. Our media services / products include but are not limited to: our Video Everywhere Marketplace and SSP - running managed service campaigns and custom PMPs across CTV & OTT, online video, YouTube, digital display, custom interactive units, native ads, contextual / performance data targeting, and more.

• Configuration and optimization of advertising campaigns with diverse KPI across external DSPs.
• Collaborate with cross functional teams to ensure campaign success and client satisfaction by supporting, advising, and communicating challenges in need of attention.
• Develop and implement all aspects of campaigns from conception to tactical deployment, owning the campaign calendar and maintaining timelines for clients.
• Monitor the performance and measure the success of all campaigns while serving as a liaison for internal teams such as Sales, Product Development, Finance, and Engineering teams to ensure consistent and smooth delivery of all campaigns.
• Identify and resolve delivery blockers, such as bid density issues, creative rejection, or low win rates within the DSP environment.
• Proactively make UX/UI suggestions to enhance internal tools and platforms as well as improve platform usability for clients.
• Bachelor's degree (Advertising, Marketing, or other business-related field)
• 1+ years of professional experience preferred
• Detail-oriented - exercise extreme attention to detail; is thorough, accurate, and organized.
• Strong communication skills - able to articulate thoughts and express effectively using oral, written, and non-verbal communication skills, as well as listening skills to gain understanding
• Ability to manage multiple priorities on tight deadlines while remaining effective and efficient
• Ability to work well autonomously and within a team
• Ability to think outside the box and problem solve in a fast-paced, creative environment

About us

Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising.

Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes.

With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy.

The company’s global expertise is also backed by a team of over 750 employees across 19 countries.

As a proud recipient of the HappyIndex@Work label, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives.

Come and lead the charge with us in building a transparent ecosystem based on quality!

Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at [e-mail]