Executive Leader, Ad Ops, Traffic & Client Services

Equativ; New York (NY); On-site; USD 250,000 - 350,000; Full time

Job summary

Equativ seeks a VP, Operations & Services to unify Ad Operations, Traffic Management, Account Management, and Demand Optimization. This leader will align teams with Sales and support clients from contract through delivery and ongoing management.

The role requires 10+ years in ad tech or digital media, 5+ years in senior leadership, and a strong grasp of programmatic and direct advertising. You will build scalable processes and lead executive-level collaboration across functions.

Qualifications

• 10+ years in ad ops, revenue ops, client services or related fields.
• 5+ years leading managers and multiple functions.
• Strong knowledge of programmatic and direct advertising (SSPs/DSPs, trafficking, yield).

Responsibilities

• Unify Ad Ops, Traffic, Account Management, and Demand Optimization under one operating model.
• Develop managers with clear ownership and accountability.
• Set goals, KPIs, reporting, and escalation processes.
• Improve cross-team collaboration and performance.
• Partner with Sales, Product, and Finance on pricing, packaging, inventory, and yield.
• Own the client experience from contract to delivery and ongoing management.

Skills

Ad operations

Revenue operations

Account management

Client services

Leadership

Programmatic advertising

Direct advertising

KPI analysis

Executive communication

Job description

Equativ seeks a VP, Operations & Services to unify Ad Operations, Traffic Management, Account Management, and Demand Optimization. This leader will align teams with Sales and support clients from contract through delivery and ongoing management.

The role requires 10+ years in ad tech or digital media, 5+ years in senior leadership, and a strong grasp of programmatic and direct advertising. You will build scalable processes and lead executive-level collaboration across functions.