Director, Commercial DSP Partnerships

Equativ; New York (NY); On-site; USD 150,000 - 170,000; Full time

Job summary

Equativ is seeking a Director, Commercial DSP Partnerships to drive strategy, execution, and growth across DSPs, agencies, and platform demand partners. The role sits at the intersection of product, partnerships, and revenue, acting as a player-coach who translates technical DSP capabilities into compelling value propositions, enabling revenue outcomes and cross-functional alignment.

You will contribute to GTM playbooks, training, and collaboration across Sales, Partnerships, and Enablement,

Qualifications

• 4-6 years of experience in programmatic advertising or platform partnerships.
• Strong knowledge of DSPs, SSPs, agencies, and demand platforms.
• Proven track record of driving revenue growth through partnerships.
• Excellent communication, storytelling, and negotiation skills.
• Experience mentoring others or leading in a player-coach capacity.
• Entrepreneurial mindset with comfort in fast-paced environments.

Responsibilities

• Execute the commercial strategy for a defined set of DSP partnerships, aligned to revenue goals.
• Own day-to-day relationships with DSP and platform partners to drive joint growth.
• Translate DSP capabilities into market-facing narratives to enable sales.
• Support GTM materials, training, and regional enablement.
• Mentor junior team members and contribute on key accounts.
• Execute against KPIs for commercial objectives.

Skills

Programmatic advertising

Partnerships

Negotiation

Communication

Storytelling

Mentorship

Job description

About the Role

The Director, Commercial DSP Partnerships will help drive the strategy, execution, and growth of commercial relationships across key DSP, agency, and platform demand partners.

This role sits at the intersection of product, partnerships, and revenue, supporting the connection between DSP account strategy and Demand Sales execution. As a player-coach, you will directly contribute to revenue outcomes while helping build go-to-market motions, commercial playbooks, and cross-functional alignment across Sales, Partnerships, and Sales Enablement.

We're looking for a commercial operator who thrives in cross-functional environments and is skilled at translating technical DSP capabilities into compelling, market-facing value propositions that drive adoption and growth.

What You'll Do

Support Commercial DSP Strategy

• Execute the commercial strategy for a defined set of DSP partnerships, aligned to revenue goals and product priorities.

• Serve as day-to-day relationship owner for select DSP and platform partners, driving joint growth initiatives.

• Help identify new partnership opportunities and commercial packaging strategies.

Connect DSP Capabilities to Revenue

• Translate DSP product capabilities and integrations into narratives that enable Demand Sales and Agency Partnerships.

• Partner with DSP Account teams to ensure strong execution, campaign health, and revenue growth on assigned accounts.

• Support repeatable workflows and communication frameworks that drive cross-functional alignment.

Support GTM & Sales Enablement

• Contribute to go-to-market playbooks, commercial materials, and training programs.

• Help deliver internal education on DSP deal strategy, platform capabilities, pricing models, and negotiation frameworks.

• Work with Sales Enablement to roll out best practices across regions, verticals, and partner segments.

Contribute to Team Development

• Mentor junior team members and/or manage a small team, fostering ownership and accountability.

• Act as a hands-on contributor on key accounts.

• Execute against KPIs set for commercial objectives.

What We're Looking For

• 4-6 years of experience in programmatic advertising, DSP commercial strategy, platform partnerships, or sales.

• Solid knowledge of the programmatic ecosystem, including DSPs, SSPs, agencies, and major demand platforms.

• Track record of contributing to revenue growth through partnerships in cross-functional environments.

• Strong communication, storytelling, and negotiation skills.

• Experience mentoring others or leading in a player-coach capacity.

• Entrepreneurial mindset with comfort in fast-paced, evolving environments.

$150,000 - $170,000 a year

The listed salary range reflects the base salary for this role and is dependent on experience and qualifications. In addition to base pay, this position is eligible for a variable incentive plan and a comprehensive benefits package.

About us

Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising.

Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes.

With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy.

The company’s global expertise is also backed by a team of over 750 employees across 19 countries.

As a proud recipient of the HappyIndex@Work label, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives.

Come and lead the charge with us in building a transparent ecosystem based on quality!

Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at [e-mail]