VP of Sales - Club, Value, Natural, Military

Bel Group; United States; Remote; USD 130,000 - 200,000; Full time

Job summary

A leading food company is seeking a VP of Sales for its Club, Value, Natural, and Military channels. The ideal candidate will lead strategic sales plans, manage high-performing teams, and drive growth for the GoGo squeeZ brand. This remote position requires extensive experience in sales leadership and a strong focus on market insights and strategic partnerships.

Benefits

20 days PTO

4% match on 401k

Health care by Cigna

Free Vision & Dental

Remote work

Qualifications

• Minimum of 12 years of sales experience across multiple channels.
• Proven track record of achieving sales targets and leading a successful sales team.
• Strong understanding of grocery retail environment.

Responsibilities

• Develop and execute channel-specific sales strategies.
• Lead and mentor the sales team for high performance.
• Build and maintain strategic retailer relationships.

Skills

Negotiation

Communication

Interpersonal Skills

Analytical Skills

Strategic Thinking

Education

Bachelor's degree in business administration, marketing, or a related field

MBA preferred

Job description

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VP of Sales - Club, Value, Natural, Military

Bel, makers of iconic brands including GoGo squeeZ, Babybel, The Laughing Cow, and Boursin is a growing global company thatvalues your contributions, strives to create a sense of belonging for everyone andoffers career growth and development opportunities, as well ascompetitivetotal compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all. The company has headquarters in Chicago (Bel Brands USA) and New York City (GoGo Squeez) and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID.

Job Description Summary

The Vice President of Sales for the Club, Value, Natural, and Military Channels will lead the growth of the GoGo squeeZ brand by developing and executing strategic sales plans to drive profitable results within these key channels. This role demands a seasoned sales leader with expertise in cross-functional collaboration, building and managing high-performing teams, achieving critical KPIs, and fostering strong strategic retail partnerships. As a pivotal leader, this individual will define the strategic vision for these channels and ensure alignment across the organization, team, and broker partners to execute the strategy effectively. This position is fully remote and the ideal candidate can be located anywhere in the United States.

Essential Duties and Responsibilities

Sales Strategy: Develop and execute channel- and retailer-specific sales strategies to achieve revenue goals, drive market share growth, and align with the long-term company vision.

Leadership: Lead, mentor, motivate, and support the sales team to ensure high performance and continuous development.

Retailer Partnerships and Growth: Build and maintain strategic relationships with key retailers to promote mutually beneficial business growth.

Market Insights and Category Influence: Analyze market trends, including share, POS data, and consumer insights, to identify opportunities for growth or proactively address potential risks. Use these insights to influence plans and go-to-market strategies.

Sales Planning, Forecasting & Trade Management: Oversee sales planning activities, trade management, and execution, ensuring a strong command of business fundamentals.

Cross-Functional Collaboration: Work closely with sales strategy, marketing, finance, and supply chain teams to align goals and ensure smooth execution of sales initiatives.

Budget Management: Utilize financial expertise to optimize pricing and promotional strategies, effectively manage sales budgets, and drive profitable growth across all channels.

Skills and Qualifications

Bachelor’s degree in business administration, marketing, or a related field. MBA preferred.

Minimum of 12 years of sales experience across multiple channels (Club, Value, Natural), including directly managing Costco, broker management, at least 5 years of people leadership, internal sales Strategy/Customer Marketing required

Proven track record of achieving sales targets and leading a successful sales team.

Strong negotiation, communication, and interpersonal skills

Strategic thinking with the ability to execute and deliver results

Familiarity with market analysis, sales forecasting, and budget management

Strong understanding of grocery retail environment and retailer strategies

Operates with a high level of integrity and models excellence

Proven analytical skills and strong attention to detail

Has an entrepreneurial spirit and exhibits a high level of enthusiasm for the business and its growth

Is a self-starter who can thrive without extensive supervision

Are a strong communicator – written and verbally – and build relationships quickly and easily.

Working Conditions

Work is performed largely in a field environment and #LI-Remote. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Up to 50% business travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Acknowledgement

This job description describes the general nature and level of work performed by the employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability.

Total Rewards

20 days PTO

4% match on 401k

Health care by Cigna

Free Vision & Dental

• Remote

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.

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