VP of Sales

adQuadrant; United States; Hybrid; USD 175,000 - 492,000; Full time

Benefits offered by this job

Variable Compensation

Meaningful Equity

Performance-Based Grants

Job summary

A leading marketing agency in the United States is seeking a VP of Sales to own new business functions focusing on high-growth consumer brands. The ideal candidate will have over 12 years of sales experience, proven leadership in digital marketing, and a strong ability to implement scalable GTM strategies. This role offers competitive compensation, including equity and performance-based incentives.

Qualifications

• Proven record of closing $1M+ annual deals.
• Experience in building sales organizations.
• Expertise in pipeline management and sales forecasting.

Responsibilities

• Build and lead a high-performing sales team.
• Drive consultative sales approach demonstrating ROI.
• Establish structured sales playbooks and reporting processes.

Skills

Sales Leadership

GTM Strategy

Business Development

Consultative Solution Selling

Team Development

Education

12+ years in sales

Leadership experience in digital marketing

Job description

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At adQuadrant, we help consumer brands grow profitably by bringing media, creative, and measurement together with AI.

Our model is built on a simple idea: marketing should be managed like growth capital. We focus on contribution margin, not vanity metrics, and design strategies where technology and human expertise work side by side. The result is an operating system for growth that gives brands clarity, efficiency, and creative that actually performs.

Our strongest alliances are with Google and Meta, where we collaborate directly on AI, measurement, and commerce innovation to give our clients first-mover advantage. We are one of the few U.S. agencies with dual-badged status at TikTok, both as a Marketing Partner and a TikTok Shop Partner, which means our clients gain access to programs and capabilities before they reach the broader market. We also maintain active partnerships with Snap, Pinterest, and other emerging platforms, ensuring brands we work with benefit from priority support, exclusive insights, and opportunities their competitors don’t see.

If you want to architect the future of performance marketing, you belong here.

The Role

Our VP of Sales will own adQuadrant’s new business function, from strategy to close, with a focus on high-growth consumer brands.

This is not a maintenance role; it’s for a builder of revenue who can blend sales leadership, GTM process design (including instrumentation of the right tech/AI-stack), and hands-on selling to unlock new revenue channels and expand into new verticals.

If you sell like a pro, think like a strategist, and lead like a founder, you’ll thrive here.

This Role Will

• Build and lead a high-performing sales team capable of consistently exceeding ambitious targets.
• Leverage the latest technology and AI solutions to accelerate all aspects of securing new business, in areas such as lead identification, qualification, outbound prospecting, etc.
• Design and implement scalable GTM processes that integrate seamlessly with marketing, partnerships, and client success.
• Drive a consultative sales approach that demonstrates ROI and ties adQuadrant’s offerings to client growth levers.
• Serve as a key member of the executive team, shaping company strategy and market positioning.

The Ideal Candidate Has Experience With

Sales Leadership & GTM Strategy

• Developing and executing sales strategies aligned to aggressive revenue goals and expansion plans.
• Building and scaling a sales organization with accountability, process, and coaching at its core.
• Prospecting and hunting for new business opportunities through an advanced approach that leverages an intelligent tech stack and AI.
• Establishing forecasting, pipeline management, and performance reporting processes.
• Implementing structured sales playbooks, ICP/persona frameworks, and territory optimization.
• Partnering with marketing on inbound/outbound campaigns, thought leadership, and event strategy.

Business Development & Closing

• Leading enterprise-level pitches, RFP responses, and proposals.
• Leveraging personal networks and industry presence to generate high-value leads.
• Expanding beyond current channels into new verticals, partnerships, and referral programs.
• Representing adQuadrant on stage and at industry events to position us as a market leader.

Consultative Solution Selling

• Running deep discovery to understand client objectives, pain points, and competitive landscapes.
• Selling confidently using ROI models, Media Mix Modeling, incrementality testing, and attribution frameworks.
• Collaborating with internal teams to build custom solutions and profitable pricing strategies.
• Demonstrating strong financial acumen to connect strategies directly to business outcomes.

Team Development

• Recruiting, onboarding, and coaching top-tier sales talent.
• Establishing incentive and compensation structures, along with performance systems, that both motivate the team and drive accountability.
• Building a culture of collaboration, learning, and high performance.

Desired Qualifications

Non-Negotiables

• 12+ years in sales, with at least 5 in leadership within a digital marketing agency, consulting, or adjacent field.
• Proven track record closing $1M+ annual deals and beating multi-million-dollar targets.
• Deep understanding of direct-to-consumer, e-commerce, and performance marketing ecosystems.
• Demonstrated mastery of GTM strategy, pipeline management, and sales forecasting.
• Fluency in selling complex, multi-service agency engagements with measurable ROI.
• High tech proficiency and passion for AI

What Sets You Apart

• A recognized presence or thought leadership platform in the direct-to-consumer/retail space.
• Experience speaking at conferences and positioning organizations as market leaders.
• Personal network that can generate immediate high-value opportunities.
• Startup or scale-up background, thriving in ambiguity and fast growth.

What Success Looks Like (First 12 Months)

• Build a predictable revenue engine that consistently hits or exceeds annual new business targets.
• Shift pipeline generation from founder-led to sales-led, driving majority of new revenue.
• Hire and onboard 2–3 high-performing sales executives.
• Implement a formal sales playbook, CRM rigor, and forecasting methodology.
• Deliver at least three $1M+ new client deals within the first year.
• Position adQuadrant as a go-to agency for high-growth consumer brands through events, thought leadership, and partnerships.

Competitive Compensation & Upside:

• Variable Compensation: $175,000 at target, uncapped with accelerators for exceeding quota
• On-Target Earnings (OTE): $400,000+, with clear upside potential based on performance

Meaningful Equity:

• 0.50% ownership, vesting over 4 years with a 1-year cliff
• Additional performance-based grants available for outsized impact

Culture & Commitment

This package is designed for a true builder; someone who thrives in ambiguity, shifts founder-led revenue to a scalable system, and unlocks $MM+ deals. It aligns your upside with ours: if we grow 10x, so does the value of your equity.

We’re a no-ego, no-politics, performance-first culture where everyone owns outcomes, moves fast, and measures success in real business results. You’ll thrive here if you want autonomy and accountability in equal measure.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Advertising Services

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