VP of Revenue Growth & Pricing

Welltower™ Inc. (NYSE:WELL); Toledo (OH); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive base salary + annual bonus

Employer-matching 401(k) and profit‑sh

Employee stock purchase program

Generous PTO

Tuition assistance

Comprehensive Medical/Dental/Vision

Professional growth

Job summary

Welltower is seeking a strategic and operationally driven Vice President, Revenue Management to establish and lead a best-in-class revenue management function across its senior housing real estate portfolio.

This role will be responsible for designing and implementing pricing strategies, optimizing asset-level revenue performance, and building the infrastructure, analytics, and team required to drive NOI growth.

Qualifications

• 10+ years of experience in revenue management, pricing, or commercial strategy.
• Experience in senior housing, multifamily, hospitality, healthcare, or related sectors strongly preferred.
• Proven track record of building or scaling revenue management functions or leading enterprise pricing initiatives.
• Strong analytical background with experience in data-driven decision-making.
• Experience working across decentralized operating models or with third-party operators.
• Leadership experience with the ability to influence without direct authority.
• Familiarity with RMS platforms, BI tools (Tableau, Power BI), and CRM systems.

Responsibilities

• Design and scale Welltower’s enterprise-wide revenue management strategy.
• Establish frameworks for pricing, rate setting, concessions, and occupancy optimization.
• Develop tools, dashboards, and reporting infrastructure to support decision-making.
• Develop dynamic pricing models across independent living, assisted living, and memory care.
• Optimize rent, care pricing, and ancillary revenue streams.
• Create market-based pricing strategies leveraging competitive intelligence and demand signals.
• Standardize pricing governance across operating partners while maintaining flexibility for local markets.
• Partner with Asset Management to drive occupancy, rate growth, and RevPOR (Revenue Per Occupied Room).
• Identify underperforming assets and implement targeted revenue improvement strategies.
• Support underwriting and investment decisions with pricing and demand insights.
• Define key revenue KPIs and build scalable reporting systems.
• Leverage internal and external data (market comps, demographic trends, lead data, etc.).
• Collaborate with data science teams to develop predictive models (demand forecasting, price elasticity).
• Work directly with operating partners to implement pricing strategies and drive adoption.
• Serve as a thought partner to Operations and Sales leadership teams.
• Align incentives and performance metrics with revenue optimization goals.
• Evaluate and implement revenue management systems (RMS) and CRM integrations.
• Improve data quality and standardization across the portfolio.
• Drive digital transformation in pricing and sales processes.

Skills

Revenue management

Pricing strategy

Data analysis

Leadership

Tools

Tableau

Power BI

CRM systems

Job description

Welltower is seeking a strategic and operationally driven Vice President, Revenue Management to establish and lead a best-in-class revenue management function across its senior housing real estate portfolio.

This role will be responsible for designing and implementing pricing strategies, optimizing asset-level revenue performance, and building the infrastructure, analytics, and team required to drive NOI growth.