VP of Media & Performance Growth

Strand Marketing; Hermosa Beach (CA); On-site; USD 185,000 - 225,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Work-from-home stipend

Half-day Fridays

Monthly work-from-home stipend

Team events and volunteer activities

Job summary

Strand Marketing in Hermosa Beach seeks a Vice President of Media to lead and scale its performance media function, focusing on finance and insurance. This operator-first leadership role sets strategy, guides execution, and remains hands-on to raise quality and turn new ideas into working programs.

The role demands senior leadership, strong CPA/LTV and attribution expertise, and a track record of building robust media programs with measurable outcomes.

Qualifications

• Senior leadership experience in a performance marketing setting.
• Deep expertise in regulated industries like finance or insurance.
• Proven ownership of complex acquisition programs and media investments.
• Strong CPA, LTV, attribution and measurement knowledge.

Responsibilities

• Own media strategy and execution quality across performance-driven channels.
• Lead and develop teams across media buying, partnerships, lead generation, and email.
• Set standards for campaign structure, optimization, QA, timelines, and client delivery.
• Guide channel strategy and investments using CPA, LTV and attribution goals.
• Translate complex media strategies into clear, actionable client plans.
• Identify and launch new channels, partnerships, and acquisition opportunities.
• Partner with BI, account management, and operations to improve performance and scale.

Skills

Senior leadership

Performance marketing

CPA

LTV

Attribution

Client communication

Job description

Strand Marketing in Hermosa Beach seeks a Vice President of Media to lead and scale its performance media function, focusing on finance and insurance. This operator-first leadership role sets strategy, guides execution, and remains hands-on to raise quality and turn new ideas into working programs.

The role demands senior leadership, strong CPA/LTV and attribution expertise, and a track record of building robust media programs with measurable outcomes.