VP, Strategy: Brand & Performance Leader

Critical Mass; New York (NY); On-site; USD 210,000 - 240,000; Full time

Job summary

Critical Mass in New York is seeking a VP, Strategy to lead strategic initiatives across performance marketing, brand building, and customer experience. You will drive strategic excellence across brand and performance disciplines while engaging with clients and partners to align on data-driven recommendations.

The role demands senior-level experience in advertising or marketing agencies, with a track record of managing complex client relationships and delivering integrated strategies across

Qualifications

• Develop strategic recommendations grounded in data and insights across paid media, brand positioning, and customer engagement.
• Partner with senior clients as trusted advisor and defend strategic rationale in discussions.
• Collaborate with media, creative, and account teams to ensure integrated strategy execution and alignment.

Responsibilities

• Develop and articulate compelling strategic recommendations grounded in data and insights across paid media, brand positioning, and customer engagement.
• Partner with senior clients, serving as a trusted strategic advisor and able to defend strategic rationale.
• Collaborate with media teams, creative partners, and account management to ensure integrated strategy execution and alignment across disciplines.

Job description

Critical Mass in New York is seeking a VP, Strategy to lead strategic initiatives across performance marketing, brand building, and customer experience. You will drive strategic excellence across brand and performance disciplines while engaging with clients and partners to align on data-driven recommendations.

The role demands senior-level experience in advertising or marketing agencies, with a track record of managing complex client relationships and delivering integrated strategies across