VP, Channel Strategy & Optimization — AI-Driven Growth

JPMorgan Chase & Co.; New York (NY); On-site; USD 180,000 - 320,000; Full time

Job summary

JPMorgan Chase & Co. in New York seeks a Vice President, Marketing Lead for Channel Strategy and Optimization in Owned Media. You will lead data-driven performance analysis and optimize for Chase.com and Chase Mobile across LOB partners.

You will translate insights into executive-ready recommendations, develop governance playbooks, and advance AI-driven automation to improve customer experience and campaign efficiency at scale.

Qualifications

• Master’s degree in marketing or a relevant field.
• 8+ years of digital marketing analytics, performance measurement, and optimization across web/app owned channels.
• Proven ability to structure ambiguous problems, create analytical frameworks, and drive decisions with data.
• Proven executive communication skills—can turn analysis into clear recommendations, trade-offs, and decision narratives.
• Strong stakeholder management and business judgment; able to balance speed, governance, and performance outcomes.
• Strong program/project leadership with comfort running multiple workstreams simultaneously.
• Hands‑on proficiency with analytics and reporting tooling (e.g., Adobe Analytics, Tableau or similar platforms).
• Strong analytics, executive communication, stakeholder leadership, and the ability to operate independently in a fast‑paced environment.

Responsibilities

• Build a repeatable view of LOB performance and drivers; translate complex performance signals into simple, actionable insights and decisions.
• Evaluate awareness, consideration, and conversion performance; identify where drop-off occurs and what Owned Media levers can change outcomes.
• Lead the development of the optimization framework across Owned channels (ads, email, and orchestration)—including governance, analytics, integration, and solutioning—while also owning optimization strategy and performance improvement for the Owned ad channel for your assigned LOB(s)
• Monitor weekly and monthly results, surface material changes quickly, run root-cause analyses, and drive recovery/acceleration plans aligned to account targets.
• Create and maintain governance routines and playbooks that drives toward consistent, holistic, and scalable strategies.
• Lead delivery of control requirements and ensure sound controls.
• Partner closely with relationship management, reporting/innovation, ad frameworks, product, experimentation, optimization, and marketing execution to align priorities and ensure end-to-end delivery.
• Produce executive-ready narratives, recommendations, and decision rationale; influence senior stakeholders and LOB partners through clear storylines and strong business judgment.
• Develop, enhance, and manage default strategy to improve customer experience while delivering incremental business impact.
• Lead strategy, governance, optimization, and performance for high-priority placements, ensuring consistent standards and decisioning.
• Design the channel capabilities framework and influence product partner requirements/roadmaps that unlock performance and reduce operational friction.

Skills

Data-driven

Executive communication

Stakeholder management

Program leadership

Analytical frameworks

Education

Master’s degree in marketing or relevant field

Tools

Adobe Analytics

Tableau

Job description

JPMorgan Chase & Co. in New York seeks a Vice President, Marketing Lead for Channel Strategy and Optimization in Owned Media. You will lead data-driven performance analysis and optimize for Chase.com and Chase Mobile across LOB partners.

You will translate insights into executive-ready recommendations, develop governance playbooks, and advance AI-driven automation to improve customer experience and campaign efficiency at scale.