VP of Marketing (Path to CMO)

NorthPoint Search Group; Atlanta (GA); On-site; USD 162,000 - 198,000; Full time

Job summary

NorthPoint Search Group is seeking a hands-on VP of Marketing to drive growth across e-commerce, retail, B2B and B2C channels. You'\u2019ll manage a small team with a core focus on email marketing and driving online conversions, while building organic growth and doing much of the work yourself.

The role runs on Salesforce and offers a clear path to CMO. You'\u2019ll lead strategy and execution across channels, leveraging data to optimize campaigns and conversions.

Qualifications

• Experience leading marketing teams.
• Strong track record in growing e-commerce and email marketing.
• Proven ability to improve conversion rates across B2B and B2C channels.

Responsibilities

• Manage and develop a small marketing team
• Own e-commerce marketing and grow online revenue
• Own email marketing strategy and execution end to end
• Raise conversion rates across B2B and B2C funnels
• Create and implement marketing ideas that generate millions in new revenue
• Lead creative, organic growth initiatives across channels
• Use Salesforce data to target, track and improve campaigns
• Roll up your sleeves and execute, not just set strategy

Skills

E-commerce

Email marketing

Conversion rate optimization

B2B marketing

B2C marketing / retail

Salesforce

Tools

Salesforce

Job description

VP of Marketing (Path to CMO)

$180,000 base + bonus

About the role

A rapidly growing company is hiring a hands-on VP of Marketing to drive growth across e-commerce, retail, B2B and B2C channels. You'll manage a small team with a core focus on email marketing and driving online conversions, while building organic growth and doing much of the work yourself. The company runs on Salesforce. This role has a clear path to CMO.

What you'll do

• Manage and develop a small marketing team
• Own e-commerce marketing and grow online revenue
• Own email marketing strategy and execution end to end
• Raise conversion rates across B2B and B2C funnels
• Create and implement marketing ideas that generate millions in new revenue
• Lead creative, organic growth initiatives across channels
• Use Salesforce data to target, track and improve campaigns
• Roll up your sleeves and execute, not just set strategy

Must-haves

• E-commerce
• Email marketing
• Conversion rate optimization
• B2B and B2C / retail marketing
• Salesforce

Nice-to-haves

• Organic growth
• Team leadership