SVP, Marketing

Recom; United States; Remote; USD 180,000 - 280,000; Full time

Job summary

Recom is seeking a senior marketing executive to lead its marketing organization, shaping brand strategy, demand generation and market positioning to drive new-business signings. Reporting to the Chief Growth Officer, you will partner with sales, Revenue Operations and product teams to translate strategy into execution across campaigns, events and content.

You will own annual planning, budgeting and performance reviews, coach multiple teams including Brand, Product Marketing, Demand Gen,

Qualifications

• 12+ years in B2B marketing leadership with integrated functions.
• Proven track record linking brand investment to qualified pipeline and revenue.
• Experience managing teams, agencies, budgets and cross-functional priorities.
• Strong executive communication and ability to translate strategy into execution.

Responsibilities

• Lead marketing strategy, annual planning, budget allocation and performance reviews tied to business priorities.
• Lead Brand and Product Marketing, Demand Generation, Creative, Content and Events; establish clear ownership and coach the team.
• Define target segments, differentiation and narratives with commercial leaders and customer-facing teams.
• Build integrated campaigns across thought leadership, paid media, hosted events and industry participation.
• Establish shared funnel definitions, sales handoffs and reporting with sales and Revenue Operations.
• Manage agency relationships and assess marketing investment through qualified pipeline and commercial outcomes.

Job description

Role Description

Lead Recom’s marketing organization to build brand preference, increase consideration and generate qualified demand that supports new-business signings. Align positioning, content, events and demand generation with commercial priorities, partnering closely with sales and Revenue Operations. Reporting to the Chief Growth Officer, you will collaborate across the relevant marketing and commercial teams to deliver these priorities.

Key Responsibilities

• Own marketing strategy, annual planning, budget allocation and performance reviews tied to business priorities.
• Lead Brand and Product Marketing, Demand Generation, Creative, Content and Events; establish clear ownership and coach the team.
• Define target segments, differentiation and solution narratives with commercial leaders and customer-facing teams.
• Build integrated campaigns across executive thought leadership, paid media, hosted events and industry participation.
• Establish shared funnel definitions, sales handoffs and reporting with sales and Revenue Operations.
• Manage agency relationships and assess marketing investment through qualified pipeline, conversion and commercial outcomes.

Minimum Qualifications

• 12+ years in B2B marketing, including leadership of integrated marketing functions.
• Demonstrated success connecting brand investment and demand generation to qualified pipeline and revenue.
• Experience managing teams, agencies, budgets and cross-functional priorities.
• Strong executive communication, analytical judgment and ability to turn strategy into execution.

Preferred Qualifications

• Experience in ecommerce, marketplace services, retail media or technology-enabled services.
• Experience marketing to premium brands and enterprise decision makers.
• Knowledge of account-based marketing and long-cycle commercial sales.
• Experience building marketing capabilities in a growing organization.