VP of Marketing (Path to CMO)

100X Recruiting; Alpharetta (GA); On-site; USD 180,000 - 210,000; Full time

Job summary

100X Recruiting seeks a hands-on VP of Marketing to accelerate growth across e-commerce, retail, B2B and B2C channels. You’ll lead a small team, own email marketing and online conversions, and do much of the work personally. Salesforce-driven, you’ll drive organic growth with a clear path to CMO.

You will manage a business with a strong emphasis on online revenue and conversion optimization, taking ownership from strategy to execution in a fast-paced environment.

Qualifications

• Experience leading hands-on marketing teams with a focus on online channels.
• Proven ability to grow revenue through email marketing and e-commerce.
• Strong CRO skills to lift conversions across funnels.
• Experience marketing to B2B and B2C audiences, including retail.
• Proficiency with Salesforce for data-driven campaigns.

Responsibilities

• Manage and develop a small marketing team.
• Own e-commerce marketing and grow online revenue.
• Own email marketing strategy and execution end-to-end.
• Raise conversion rates across B2B and B2C funnels.
• Create and implement marketing ideas that generate revenue.

Skills

E-commerce

Email marketing

Conversion rate optimization

B2B and B2C / retail marketing

Salesforce

Tools

Salesforce

Job description

Compensation

$180,000 base + bonus

About the role

A $150M company is hiring a hands-on VP of Marketing to drive growth across e-commerce, retail, B2B and B2C channels. You'll manage a small team with a core focus on email marketing and driving online conversions, while building organic growth and doing much of the work yourself. The company runs on Salesforce. This role has a clear path to CMO.

What you'll do

• Manage and develop a small marketing team
• Own e-commerce marketing and grow online revenue
• Own email marketing strategy and execution end to end
• Raise conversion rates across B2B and B2C funnels
• Create and implement marketing ideas that generate millions in new revenue
• Lead creative, organic growth initiatives across channels
• Use Salesforce data to target, track and improve campaigns
• Roll up your sleeves and execute, not just set strategy

Must-haves

• E-commerce
• Email marketing
• Conversion rate optimization
• B2B and B2C / retail marketing
• Salesforce

Nice-to-haves

• Organic growth
• Team leadership