Head of Marketing

SherlockTalent; Fort Lauderdale (FL); On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative and rapidly growing SaaS company is seeking a dynamic marketing professional to join its senior management team. In this role, you will lead and execute impactful marketing campaigns aimed at acquiring new customers and enhancing customer engagement. Your creativity and strategic thinking will drive the ideation and development of both digital and offline marketing initiatives. You will be expected to measure the effectiveness of various communication channels and contribute to business development efforts. This is a fantastic opportunity to make a significant impact in a thriving company that values creativity and collaboration.

Qualifications

• Blend of creative thinking and marketing coordination with excellent communication skills.
• Ability to measure impact using quantitative and qualitative media metrics.

Responsibilities

• Drive marketing campaigns for new customer acquisition and customer marketing.
• Participate in business development through marketing efforts and events.

Skills

Creative Thinking

Marketing Coordination

Communication Skills

Attention to Detail

Quantitative Media Metrics

Qualitative Media Metrics

Tools

Google Analytics

Hubspot CRM

MSFT Excel

Job description

Our client is a VC-backed SaaS company growing (by a lot!), profitable, and looking to take it to the next level. Our core has traditionally been B2B and we’re in exciting times as we’re expanding into B2C as well. This person will be a key member of the company’s senior management team, creating and delivering consistent marketing campaigns for new customer acquisition and customer marketing. He/she will drive marketing campaigns that yield qualified leads and customer sign-ups. You will take an active and supporting role in the ideation, development, and iteration of digital campaigns, offline marketing, and online experiences. You’ll be a relentless learner. You’ll be expected to participate in new business development through internal marketing efforts, events, and the application of campaign development and measurement.

Ideal candidates will:

1. Have a blend of creative thinking, marketing coordination, and a get-it-done attitude. You must be able to work on multiple projects with excellent communication skills and close attention to detail. Knowledge of Google Analytics, Hubspot CRM, MSFT Excel would be ideal.
2. Communicate ideas in a clear and compelling manner, and have the ability to both take and give direction.
3. Know how to measure the impact and effectiveness of various communication channels and formats using quantitative and qualitative media metrics.
4. Be a self-starter who possesses a can-do attitude to tackle serious challenges, and is respectful and friendly with teammates. We expect you to inspire us with your awesome personality as much as your incredibly insightful work.