VP of Marketing

Profiles; Richmond (VA); Hybrid; USD 230,000 - 350,000; Full time

Benefits offered by this job

Performance bonus

Health benefits

401k

Hybrid schedule

Job summary

Profiles is seeking a VP of Marketing in Richmond, VA to lead the marketing function for a fast-growing DTC brand. The role is full-time and onsite 2–3 days a week with a hybrid schedule, reporting to the Founder/COO, and driving growth from a $20M+ plan.

You will own paid and organic strategy, build a team, and optimize MER, CAC, LTV, and profitability across email, SMS, content, and social channels.

Qualifications

• Senior marketing leadership in a high-growth DTC ecommerce brand.
• Track record scaling revenue in a $15M–$50M business range.
• Deep fluency in digital advertising; capable of leading strategy and owning the mechanics.
• Strong analytical instincts; diagnose problems and act quickly.
• Experience building teams, structure, and processes.

Responsibilities

• Own the full marketing strategy, budget, forecasts, and scorecards for a $20M–$30M+ growth plan.
• Lead paid strategy hands-on, including creative testing, audiences, and attribution, to improve MER, CAC, and LTV.
• Build lifecycle and retention programs across email and SMS with segmentation and testing.
• Drive organic and brand growth through content, UGC, creators, and community; scale Amazon and TikTok long-term.
• Hire and develop key roles and agency partners across lifecycle, paid, and creative.

Skills

Senior marketing leadership

DTC ecommerce

Digital advertising

Analytics

Team building

Tools

None

Job description

A leader in the DTC ecommerce industry is hiring a VP of Marketing in Richmond, VA for a full time position, onsite 2 to 3 days a week.

VP of Marketing Perks:

• Meaningful performance bonus tied to company growth
• Health benefits, 401(k), and standard company benefits
• Hybrid schedule, with 2 to 3 days a week in the Richmond office
• Reports directly to the Founder/COO of a fast-growing, founder-led brand
• Opportunity to build the marketing function behind a $20M to $30M+ growth plan

VP of Marketing Requirements:

• Senior marketing leadership experience in a high-growth DTC ecommerce brand
• Track record of scaling revenue and marketing sophistication, ideally through $15M to $30M+ or as a leader in a $30M to $50M business
• Deep fluency in digital advertising, with the ability to lead strategy and own the mechanics, not just manage agencies
• Strong analytical instincts, with the ability to diagnose problems and act quickly
• Experience building teams, structure, and process

VP of Marketing Responsibilities:

• Own the full marketing strategy, budget, forecasts, and scorecards against a $20M to $30M+ growth plan
• Lead paid strategy hands-on, including creative testing, audiences, and attribution, while improving MER, CAC, LTV, and profitability
• Build a lifecycle and retention program across email and SMS flows, segmentation, and creative testing
• Drive organic and brand growth through content, UGC, creators, and community, and scale Amazon and TikTok for the long term
• Hire and develop key roles and agency partners across lifecycle, paid, and creative

Profiles is dedicated to a long-term vision of diversity, equity, and inclusion. We understand that real change takes time, and we are committed to making sustained efforts that lead to lasting impact. Our long-term vision includes setting ambitious goals, tracking our progress, and remaining steadfast in our commitment to creating a more inclusive and equitable future.