VP of Marketing & Growth Strategy

Uline; Milwaukee (WI); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Bonus programs

Paid holidays & generous PTO

Tuition assistance

On-site cafe & fitness center

Walking trails

Job summary

Uline, a leading North American shipping and packaging materials distributor, seeks a Vice President of Marketing to steer its direct marketing program across catalogs, digital channels and email campaigns reaching millions of customers. The role directs a high-performing team, partners with executive leadership to leverage data, and oversees a substantial annual investment.

The position emphasizes marketing strategy, analytics, and cross-functional collaboration to optimize growth and customer

Qualifications

• Bachelor’s degree required; MBA preferred.
• 15+ years of marketing experience.
• 10+ years leading managers and cross-functional teams.
• Proven success negotiating vendor contracts and managing large investments.

Responsibilities

• Direct Uline's large-scale marketing strategy to drive customer acquisition, retention and engagement across 45,000+ products.
• Shape integrated marketing across catalog, email and digital channels, measuring campaign performance and ROI.
• Oversee customer databases and analytics, translating data into actionable insights to guide marketing strategies and identify growth opportunities.
• Lead and develop directors and managers across marketing strategy, campaign execution, audience targeting and operations.
• Partner with executive leaders across Creative, Merchandising, Sales and Finance to align marketing initiatives and oversee $500M+ in annual investment.

Skills

Marketing leadership

Data analytics

Vendor negotiation

Cross-functional leadership

Education

Bachelor's degree

MBA preferred

Tools

CRM systems

Marketing automation

Job description

Uline, a leading North American shipping and packaging materials distributor, seeks a Vice President of Marketing to steer its direct marketing program across catalogs, digital channels and email campaigns reaching millions of customers. The role directs a high-performing team, partners with executive leadership to leverage data, and oversees a substantial annual investment.

The position emphasizes marketing strategy, analytics, and cross-functional collaboration to optimize growth and customer