Vice President of Marketing

Uline; Kenosha (WI); On-site; USD 180,000 - 320,000; Full time

Benefits offered by this job

Health insurance coverage

401(k) with 6% match

Bonuses programs

Paid holidays and generous PTO

Tuition assistance

Job summary

Uline, a family-owned leader in shipping, packaging materials and direct marketing, seeks a Vice President of Marketing to guide one of North America’s largest direct marketing programs. Lead strategy and partner with executives to grow a multi-channel presence across catalog, digital and email for 45,000+ products.

Guide a high-performing marketing organization, leverage analytics, and align investments with business goals.

Qualifications

• Bachelor’s degree required; MBA preferred for leadership track.
• 15+ years in marketing with leadership of managers and teams.
• Proven ability to manage large marketing investments and vendor partnerships.

Responsibilities

• Direct large-scale marketing strategy to drive acquisition, retention and engagement across 45,000+ products.
• Shape integrated marketing across catalog, email and digital channels; measure ROI.
• Oversee databases and analytics; turn data into actionable growth insights.
• Lead and develop directors and managers across marketing functions.
• Partner with C‑suite to align marketing initiatives and oversee $500M+ annual investment.

Skills

Leadership

Marketing strategy

Analytics

Vendor management

Cross-functional leadership

Education

Bachelor’s degree

MBA preferred

Tools

CRM software

Marketing automation

SQL basics

Job description

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Lead strategy. Shape investment. Drive customer growth. Uline is seeking a Vice President of Marketing to lead one of North America’s largest and most distinctive direct marketing programs. Reach millions of customers through Uline’s industry-leading catalog, digital marketing and email programs spanning 45,000+ products.

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Lead strategy. Shape investment. Drive customer growth. Uline is seeking a Vice President of Marketing to lead one of North America’s largest and most distinctive direct marketing programs. Reach millions of customers through Uline’s industry-leading catalog, digital marketing and email programs spanning 45,000+ products.

Guide a high-performing marketing organization and partner with executive leadership to leverage customer data and analytics, optimize marketing strategies and drive customer growth.

Position Responsibilities

• Direct Uline's large-scale marketing strategy to drive customer acquisition, retention and engagement across 45,000+ products.
• Shape integrated marketing across catalog, email and digital channels, measuring campaign performance and ROI.
• Oversee customer databases and analytics, translating data into actionable insights to guide marketing strategies and identify growth opportunities.
• Lead and develop directors and managers across marketing strategy, campaign execution, audience targeting and operations.
• Partner with executive leaders across Creative, Merchandising, Sales and Finance to align marketing initiatives and oversee $500M+ in annual investment.

Minimum Requirements

• Bachelor’s degree. MBA preferred.
• 15+ years of marketing experience.
• 10+ years of experience leading managers and cross-functional teams in a fast-paced business environment.
• Proven success negotiating vendor contracts, managing large marketing investments and improving operational efficiency.

Preferred Experience

• Experience leading large-scale print marketing and catalog programs in a retail, eCommerce, direct-mail publishing or direct-to-consumer environment.
• Advanced expertise in customer analytics, segmentation and database marketing.

Benefits

• Complete health insurance coverage and 401(k) with 6% employer match that starts day one!
• Multiple bonus programs.
• Paid holidays and generous paid time off.
• Tuition Assistance Program that covers professional continuing education.

Employee Perks

• On-site café and first-class fitness center with complimentary personal trainers.
• Over four miles of beautifully maintained walking trails.

About Uline

Uline, a family-owned company, is North America’s leading distributor of shipping, industrial, and packaging materials with over 10,000 employees across 15 locations.

Uline is a drug-free workplace. All new hires must complete a pre-employment hair follicle drug screening. All positions are on-site.

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Our employees make the difference and we are committed to offering exceptional benefits and perks! Explore https://www.uline.jobs/#working-here_blankUline.jobs to learn more!